I was talking to a gent I know who is way is way to cheap to pay for SEO. I have never pitched him, as no one in their right mind would want him as a customer. We got to talking about SEO and he asked me: "Why do SEO people keep sending me dice and pennies?" I almost fell over laughing. Shit is gettin' saturated. I told him I had no idea... I knew about the dice, where are the pennies coming from?