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Somebody Is Watching You!

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Sep 24, 2014.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    this is why i don't use f.book! :cow04:

    How Facebook Can Predict Your Politics, Your Love Life, And Even Your Sister's Name

    Kim, Khloé, and Kourtney Kardashian: They’re just like us!

    Oh sure -- the reality TV stars inhabit a different universe than most Americans. But their names aren't as unusual as you might think. If you have a brother or sister, you’re about 57% more likely to share his or her first initial than can be chalked up to random chance.

    That's one of the latest insights revealed by Facebook's data scientists, who published their findings in a new post last week.

    Overall, the researchers concluded that about one in nine siblings who use Facebook share the same initials, pre-marriage, compared to about one in 14 if their first names were randomly assigned.

    (The rate of similar-sounding and similar-spelled names was especially high for twins, which I'll go into at the bottom of this post)

    Facebook's able to generate these sorts of insights because the 10-year-old social networking site has steadily transformed from Mark Zuckerberg's attempt to put Harvard's dorm facebooks on the Internet to a proxy for America online.

    Almost 6 in 10 American adults now use Facebook, according to Pew Research data, and most Facebook users check it daily -- sharing status updates, making social connections, and "liking" books, movies, TV shows and so much more.

    That user behavior gives Facebook's analysts arguably the richest data set in America. The company's researchers can comb for broad insights, like whether its users really are linked by six degrees of separation, or get so specific as to figure out the unique counties where Dallas Cowboys fans live.

    Most of the user patterns that Facebook has revealed have been relatively harmless. (That trend is likely to continue, considering Facebook's data science team was heavily criticized several months ago after publishing several experiments with users' timelines.)

    Predicting Your Politics

    For instance, Facebook "likes" often predict who's going to win a political election, the company's scientists say.

    That may be intuitive, but the insight is still powerful. In the 2010 midterm elections, the Congressional candidate with more Facebook likes won about three-quarters of the time.

    (External analysis backs this up; Senate candidates with more engaged users won eight of nine toss-up races in 2012, UMass-Amherst researchers wrote at Politico earlier this year.)

    But Facebook status updates also can hint at your political affiliation, even when you don't think you’re being obvious.

    Read More...
    http://www.forbes.com/sites/dandiam...s-your-love-life-and-even-your-siblings-name/
     
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  2. nad999

    nad999 Junior Member

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    That does not surprise me at all that some brainiacs are actually using that data.

    We probably would too for our 'marketing researches' if we could...
     
  3. 2spoons

    2spoons Regular Member Premium Member

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    The thing I find fascinating is that if governments tried to extract all this data from its citizens there would be uproar about oppression and big brother state etc. yet on Facebook people WILLINGLY provide very personal information about themselves, not just to Facebook themselves but in the public domain itself.
     
  4. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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  5. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    "many people won't give away secrets,
    but they will share them" - who knows
     
  6. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    Eventually the politicians will realise it can hurt them more than help them

    it's only then they will do something about it

    Can you imagine the President of the US being elected by how many likes he gets on FB
     
  7. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    That data is worth a lot of money, so I could see why they would be predicting the traits of their users (selling it to other companies). I'm pretty sure a Facebook data analyst could figure out I was autistic just by reading a few of my posts and looking at my information, and then tailor the advertisements to what they think would interest me. :18:
     
    Last edited by a moderator: May 18, 2016
  8. Trepanated

    Trepanated Supreme Member

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    There is a lot of money to be made from raw data if you know what to look for in that data and how to use the information - and that can be done without invading anyone's privacy.

    The bigger the network of people using a platform, the bigger, the more robust and the more useful the data is.

    Take the recent Scottish referendum for example:

    Now that we know the result, I guarantee you could mine the historical Twitter data over the last 2 or 3 months and find patterns in that data that exactly match the results of the numerous polls being taken over the same period. Patterns that were there before the surveys were taken

    That may not be useful now, but once you have worked out what information in that data matched the survey data, you can then use that knowledge to predict results in future elections - or to help you work out where you need to go to have the most influence on people's views.

    And that information suddenly becomes a very valuable commodity.

    People are starting to figure out ways of mining this avalanche of data to predict revolutions, stock prices, currency fluctuations, shopping preferences - all very lucrative endeavours...

    ... there's money in them there datasets!
     
  9. serpmover2014

    serpmover2014 Regular Member

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    I guess in Online Marketing big data always equals big money
     
  10. jcarter14

    jcarter14 Newbie

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    what better way than for the authorities to categorize us all through facial recognition, our likes - etc all through social media. You can know anything about that person just by looking at their profile, im sure its all on a list somewhere ya kno?