SALE-OFF
Newbie
- Jun 26, 2026
- 15
- 5
KOLs (Key Opinion Leaders):
These are individuals with expertise in a particular field and who have influence over the community.
"- KOC (Key Opinion Consumer): These are users with significant influence in the market. Their job is to test products and services and provide reviews. KOC is a new term, so the number of followers is not yet large. But with persistence, they will gain a loyal following. In particular, KOCs have a strong impact on viewers' purchasing decisions through their shared experiences."
Viral: Spreading
Influencers: Individuals who have an influence on customers' purchasing decisions and behavior. These individuals often possess a certain level of fame, knowledge, or status among their audience.
- Followers: The number of followers. - BC (Business Center): The Business Manager is where you manage your advertising accounts and partners. You can use BC to manage members, accounts, and budgets. - Personal Ad Account: This is a personal account that runs TikTok ads independently, allowing you to top up your account and manage advertising policies yourself. - Agency Ad Account: This is a TikTok account provided to media and advertising companies to serve the ad-running needs of shop owners or businesses. - Campaign: Decides the type of ad to run. You need to define the goals you want to achieve through advertising. - Ad Group: Decides the target audience for your ads. You can set specific items: ad placement, target audience, campaign budget levels, schedule, optimization goals, and bids for each ad group at the ad group level. - Ads: Decides the ad content to display. Ads are the content you present to your target audience. Ads can be in the form of images or videos.
Domain (domain name): This is the website address; each landing page needs a domain to function.
Subdomain: A type of subdomain created for free from the main domain name and attached to it.
Landing pages containing products.
Destination URL: This is the URL of an ad group you want to reach when someone clicks on your ad. Your customers will not see the URL in the ad, only the ad image.
Behavior: User behavior on TikTok (likes, shares, comments, follows, video views, etc.) - Interests: Defined based on a user's behavior related to different types of content. Types of behavior include: viewing, clicking, etc. Types of content include: videos, ads, posts, etc. When a user interacts more with certain things, their profile will be linked to a corresponding interest."
Demographics: includes information about age, gender, income, language, marital status, family, and religion. - Audience file: A collection of customer groups created based on demographic characteristics, interests, and behavior. There are two basic types of audiences: custom audiences and lookalike audiences.
Custom Audience: This targeting option will help you find people who are already familiar with or have previously interacted with your business.
Similar Audiences: This feature helps you find groups of people who share similar characteristics with your existing customers. Here, you can find people interested in your products and expand your target audience.
Suggested bid: TikTok's advertising system will suggest a minimum bid based on the campaign settings and historical data of that advertising account.
Ads Ranking: This refers to the position of an advertisement in the search results.
Optimization: This is the process of modifying advertisements to improve Ads Ranking and drive traffic closer to potential customers.
CTA (Call to Action): A call to action.
Landing Page: A landing page or target page on a website that you intentionally use to direct users to a specific action or click to access it.
Budget: This is the amount of money you can spend on an advertising campaign.
Daily Budget: This is the budget you are willing to spend for one day of running ads.
Impressions: This is the number of times an advertisement appears on the screen.
Reach: The maximum number of people who have seen the advertisement.
Frequency: The number of times an advertisement is repeated to a user. The formula is Impression / Reach.
Conversion: This occurs when someone clicks on an ad, is redirected to a landing page, and then completes a purchase or fills out a form.
CVR (Conversion Rate): This is the percentage of people who clicked to purchase a product from an advertisement, out of the total number of people who saw the advertisement and clicked on it.
CTR (Click-Through Rate): The percentage of people who click on an advertisement.
CPC (Cost Per Click): the cost paid for each click on an advertisement.
CPM (Cost Per Thousand): This is a method of calculating the cost per 1000 impressions.
Delivery: This refers to the status of an advertising campaign (e.g., Active, Campaign Off, Ad Error, Completed...).
These are individuals with expertise in a particular field and who have influence over the community.
"- KOC (Key Opinion Consumer): These are users with significant influence in the market. Their job is to test products and services and provide reviews. KOC is a new term, so the number of followers is not yet large. But with persistence, they will gain a loyal following. In particular, KOCs have a strong impact on viewers' purchasing decisions through their shared experiences."
Viral: Spreading
Influencers: Individuals who have an influence on customers' purchasing decisions and behavior. These individuals often possess a certain level of fame, knowledge, or status among their audience.
- Followers: The number of followers. - BC (Business Center): The Business Manager is where you manage your advertising accounts and partners. You can use BC to manage members, accounts, and budgets. - Personal Ad Account: This is a personal account that runs TikTok ads independently, allowing you to top up your account and manage advertising policies yourself. - Agency Ad Account: This is a TikTok account provided to media and advertising companies to serve the ad-running needs of shop owners or businesses. - Campaign: Decides the type of ad to run. You need to define the goals you want to achieve through advertising. - Ad Group: Decides the target audience for your ads. You can set specific items: ad placement, target audience, campaign budget levels, schedule, optimization goals, and bids for each ad group at the ad group level. - Ads: Decides the ad content to display. Ads are the content you present to your target audience. Ads can be in the form of images or videos.
Domain (domain name): This is the website address; each landing page needs a domain to function.
Subdomain: A type of subdomain created for free from the main domain name and attached to it.
Landing pages containing products.
Destination URL: This is the URL of an ad group you want to reach when someone clicks on your ad. Your customers will not see the URL in the ad, only the ad image.
Behavior: User behavior on TikTok (likes, shares, comments, follows, video views, etc.) - Interests: Defined based on a user's behavior related to different types of content. Types of behavior include: viewing, clicking, etc. Types of content include: videos, ads, posts, etc. When a user interacts more with certain things, their profile will be linked to a corresponding interest."
Demographics: includes information about age, gender, income, language, marital status, family, and religion. - Audience file: A collection of customer groups created based on demographic characteristics, interests, and behavior. There are two basic types of audiences: custom audiences and lookalike audiences.
Custom Audience: This targeting option will help you find people who are already familiar with or have previously interacted with your business.
Similar Audiences: This feature helps you find groups of people who share similar characteristics with your existing customers. Here, you can find people interested in your products and expand your target audience.
Suggested bid: TikTok's advertising system will suggest a minimum bid based on the campaign settings and historical data of that advertising account.
Ads Ranking: This refers to the position of an advertisement in the search results.
Optimization: This is the process of modifying advertisements to improve Ads Ranking and drive traffic closer to potential customers.
CTA (Call to Action): A call to action.
Landing Page: A landing page or target page on a website that you intentionally use to direct users to a specific action or click to access it.
Budget: This is the amount of money you can spend on an advertising campaign.
Daily Budget: This is the budget you are willing to spend for one day of running ads.
Impressions: This is the number of times an advertisement appears on the screen.
Reach: The maximum number of people who have seen the advertisement.
Frequency: The number of times an advertisement is repeated to a user. The formula is Impression / Reach.
Conversion: This occurs when someone clicks on an ad, is redirected to a landing page, and then completes a purchase or fills out a form.
CVR (Conversion Rate): This is the percentage of people who clicked to purchase a product from an advertisement, out of the total number of people who saw the advertisement and clicked on it.
CTR (Click-Through Rate): The percentage of people who click on an advertisement.
CPC (Cost Per Click): the cost paid for each click on an advertisement.
CPM (Cost Per Thousand): This is a method of calculating the cost per 1000 impressions.
Delivery: This refers to the status of an advertising campaign (e.g., Active, Campaign Off, Ad Error, Completed...).
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