Some things I'm unclear on about PPC

I'm been doing SOME PPC for a while now, but never got too serious with it. I have a few questions on some things I'm unclear about.


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1. What should ad groups consist of? How similar should the keywords within an ad group be to each other? What is the optimization process for an ad group? Is it finding the best ad?

(That 1st one consisted of more than one question, but I thought it would probably be best to keep them together.)


2. How do you find the best keyword/ad/lp combination? What is the process?


3. When starting out a campaign, and you're selling for instance a product that gives a payout of $35, how much should you bid to start off with on keywords?


4. In an ad group, if you add broad and/or phrase keywords, wouldn't that mess up the relevancy of your ad group?


5. I use Prosper202 for tracking, how can I analyze that data, (keywords, ads, location, device etc) and optimize the campaign?


6. When running a campaign with the goal being getting a sale of a product you're promoting, should you be paying attention to the click through rates or the conversion rates?


I'm starting out with Bing ads by the way, just in case that makes any difference.

Most of your questions is answered here http://bfy.tw/AjaA

You just need to learn Google adword and you will get the idea how ppc works. Plus things you asking like how to analyze data etc, you need to test things to learn it.

Nut-Nights said:

Most of your questions is answered here http://bfy.tw/AjaA

You just need to learn Google adword and you will get the idea how ppc works. Plus things you asking like how to analyze data etc, you need to test things to learn it.

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Yeah thanks, but I've done plenty of "googling" around, and can't find anything that answers my questions clear enough for me, so I've come here.

karma05 said:

Yeah thanks, but I've done plenty of "googling" around, and can't find anything that answers my questions clear enough for me, so I've come here.

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The reason is information you asking for is not available for free. Either you need to go for paid courses or try out things yourself. I have learned PPV myself by burning $3k.

may you should use a tracker like clickmagick, so you will know which keywords gets traffic and which keywords convert, which ads convert and which landing converts best so you can reduce the guess and make decisions using real data... BTW clickmagick is free for 14 days.

rikzy Jezuli said:

may you should use a tracker like clickmagick, so you will know which keywords gets traffic and which keywords convert, which ads convert and which landing converts best so you can reduce the guess and make decisions using real data... BTW clickmagick is free for 14 days.

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I said I'm using Prosper202, which does all of that.

practice and experience.

there are video tutorials in clickmagick you can learn to do all those

I think PPC is not good now... Becuase there are so many scam sites...

I3oot said:

I think PPC is not good now... Becuase there are so many scam sites...

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Seriously? What the hell are you talking about?