Hi! I was helping today a friend to launch his business and we were going to contact local business by e-mail. We were thinking about this strategy: First, a short e-mail to contact them and set a meeting in person Second, the meeting But where we are having a lot of problems is designing the e-mail since we are not experts in sales persuasion. I have thought this e-mail template: Good morning Mr. Someone, I am X, the business relations manager of Y company. My company was looking your <Insert service here> and we thought we can improve it, so we had to tell you it to offer our services. I have attached some documents about our new concept of <insert service here> and I would like to know if you would be interested in meeting next week to talk about this. Kind regards, X & the whole Y team But I am not sure, I think it could be improved and I wanted to share it here looking for advice so, any advice?