Some new content box in top of Google

Hi i notice today some new box in Google



Any one have any idea what it is and how to get it to your website?

From what I see it is display only on keywords that are plural and don't display on "best xyz" keywords

That's a Google Knowledge Graph Entity, or a Google Entity for short. It displays information from the Google Knowledge Graph in the SERPs to provide answers to questions such as "How to tie your shoes" without the user having to click on anything.

You can try using schema/structured data or Google MyBusiness if you have a local business to get in, but there's no guarantee.

• https://developers.google.com/knowledge-graph/
• http://searchengineland.com/library/google/google-knowledge-graph
• https://www.searchenginejournal.com/knowledge-graph-seo-can-optimize-special-google-serps/125306/
• http://www.mediative.com/deep-dive-elements-googles-serp-knowledge-graph-box/

usually i see it when i ask google a question. the image you attached looks like google is promoting a specific product.