Color is a trigger that is associated with traditions and used in marketing over the years so well that they must be honored or potential sales can be lost here. It's a given that color will trigger reactions. This is why you must know how to choose the right color for the right reaction at the right time. You don't want people to exit your special offer here on the forum or your website before they saw the actual deal right? I've made a small list of the four main colors used the most in internet marketing. I will tell you what they depict. As stated before this report is based on western psychology, this means that when you sell stuff to Asian orientated (so raised in Asia) people you will need to use other colors. Red Red creates excitement, displays strength, is used to express passion, speed and danger. Red is often used to draw attention, use appropriately and it works extremely well. So don't go spamming your sales letter with all red text. Then it has not effect and will only drive your visitors away. Put some captivating one liners in red in between paragraphs and you are golden! Blue This is the most popular color and maybe the most important one. This because it builds trust, reminds people of sky gazing and day dreaming. Thus, builds trust, conveys reliability, a sense of belonging, refreshing and clean. Blue will work with every sales letter or website to build more trust with your buyers. They are more eligible to buy from you the next time when you've put up a new sales letter or website that is if they thought your other product was something of value. Yellow We think of the sun and sunshine, its warmth, being cheerful and happy. Place it together with some phrases you find important for your potential buyers. Results or profits for example highlight them yellow! As a substitute you can always choose to enable the bold text to let the important phrases jump out. Orange Orange isn't used much in marketing. On a computer screen it loses its hue. When it is clearly visible that it is orange, it conveys playfulness, triggers child-like behavior. Some other views on color a highly appreciated!