Ravzar
Junior Member
- Aug 10, 2019
- 178
- 154
So if you have been reading the news online lately you may have discovered news outlets reporting that a particular drop shipping guru is being sued under the Corrupt Organizations Act over one of his fashion brands (not sure if I am allowed to name names but you can check out Coffeezilla* on youtube or google "dropshipping guru sued" etc).
Anyway as I understand it, certain goods were advertised to be leather both on a drop shipping website and on facebook. When the customers received the goods they were not leather at all. The blackhat technique here is obviously just lying about the product (which is more within the realm of fraud not blackhat techniques!). The other blackhat technique being used which is illegal in some countries (definitely in mine) is the fake closing down sale. Everything was always 70% off etc but the site never closed down.
The lesson here seems to be if you get too big you can't keep using the blackhat techniques. Once you get big and well known eventually the regulators will come for you. You just can't build a real business on fake closing down sales and lying about the material your product uses. However, if your whole sales funnel is built on blackhat techniques it makes it impossible to really get out of that without completely rebranding.
Has anyone else had this experience where they had to try to go completely whitehat since they got too big?
*Not associated with this in any way. Just a channel I saw this on.
Anyway as I understand it, certain goods were advertised to be leather both on a drop shipping website and on facebook. When the customers received the goods they were not leather at all. The blackhat technique here is obviously just lying about the product (which is more within the realm of fraud not blackhat techniques!). The other blackhat technique being used which is illegal in some countries (definitely in mine) is the fake closing down sale. Everything was always 70% off etc but the site never closed down.
The lesson here seems to be if you get too big you can't keep using the blackhat techniques. Once you get big and well known eventually the regulators will come for you. You just can't build a real business on fake closing down sales and lying about the material your product uses. However, if your whole sales funnel is built on blackhat techniques it makes it impossible to really get out of that without completely rebranding.
Has anyone else had this experience where they had to try to go completely whitehat since they got too big?
*Not associated with this in any way. Just a channel I saw this on.
