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Solve problems WITH EASE and make 10 times more money by using "Engineering Aproach"

Discussion in 'Making Money' started by Hinkys, Sep 23, 2012.

  1. Hinkys

    Hinkys Jr. VIP Jr. VIP

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    Content

    • Intro
    • 1) Defining The Problem
    • 2) Understanding The Problem
    • 3) Solving The Problem
    • Conclusion

    This post ended up being ment for newbies (and quite long). However, these principles can (and should) be applied by anyone.


    Intro


    So here is something that I wanna try.

    This "Engineering Aproach" is a part of a "Menagment in Engineering" class I have to pass in my college. (I'm not sure that's these are the correct names, I've just literally translated this from my language to English but it should be rather ok)
    I've realized that this part can very well be apllied to IM related stuff even tho you might not be an engineer nor will you ever be one. You will feel 10 times more productive if you manage to pick up the essence of it and start applying it in your daily IM scheduale. (doesn't have to be IM, it works for every problem you face but let's stick to IM since this is BHW.)

    And while I think I've successfully started to apply it IRL, taking the test is something else enitrely. :cool:

    So that brings us to this post.

    Simply put, I will try to explain this matter to you lovely bhw crowd and by successfuly doing so, 2 things will be acomplished:
    1) By applying this in your daily Im routine, you will increase your productivity & motivation to do a particular project. Also this aproach is really good when dealing with complex problems. Cause I gaurantee that if you apply this, you will find things have much more sense and you will feel and be more organized.
    2) I will improve my knowlegde about this and hopefully increase my chances to pass the test. Sure I could just learn it the normal way, but where's the fun in that. :)

    Note #1: While this is a really lenghty subject and my scripts about this equally lenghty, I will try to keep it simple, and related to IM.
    Note#2: I will be using the word "problem" a lot.
    In this context, a problem is just any type of project is you're doing but haven't finished. Like doing Youtube + PPD method, or building an authority site. Simply put, If it's not finished, it's a problem.

    You might be thinking something like this: "Well I'm an SEO EXPERT (cool story) and I'm about to rank a site, I know EXCACTLY what needs to be done, how is that a problem?" Well mr. SEO expert, that's just a problem which you know how to solve. =)


    That's about it as far as intro goes, let's start.

    The simple essence of Engineering aproach is this:
    Every problem that you have needs to be dissasembled into smaller problems. Then those smaller problems need to be dissasembled in to even smaller problems untill you reach a point where you have problems which are easy to do and you know (or at least have a good guess) how long it will take to do them.

    For example, if you want to do a pinterest method (which is the main problem), one of the smallest problems would be creating 1 pinterest account. First time you do it you might not know how long this will take, but you can have a good guess. And with every new account after that, you will have an even better guess on how long it takes (5-10min).

    Another small problem would be "Populating your new board with 20 images" (if you're just repinning or already have the pictures you want to include, 5min, maybe 10 if you're writing longer descriptons or 20min if you're seaching for all the pictures on google.

    But let's go to the actual lenghty part of this post

    Solving a problem has 3 basic steps:

    1. Defining the problem
    2. Understanding the problem
    3. Solving of the problem


    1.) Defining The Problem

    Defining a problem needs to produce a clear and specific statement with a well defined goal(s).
    It needs to include all the needed information, actions and goals.

    Don't skip this, this is very important!

    Here is a simple well defined math problem:

    7+3x=13

    Information: 7,3,13
    Actions: Addition & Multiplication
    Goal: Find out what "x" stands for

    This equation "7+3x=13" contains all the information needed to solve the problem. But let's think about this outside of the box.
    This equation doesn't exactly have "all" the information. For instance, it doesn't tell you how 2 numbers are multiplied. It's a well defined problem PROVIDED you have some experience. If you're some1 with at least basic knowledge of math, you won't have much trouble calculating the x.

    The 7 goes to the right so we get:
    3x=13-7
    13-7=6 so:
    3x=6
    6/3=2 so:
    x=2

    Bla bla, it's pretty easy if you're familiar with some basic math. But what if you're not familiar with math at all ? What if you don't know how to multiply? Or that you can transform 7+3x=13 in to 3x=13-7 by moving the 7 to the other side and inverting it's prefix sign?

    In this case, our equation DOES NOT contain all the information you need to solve it. In fact, you could try all day but you wouldn't be able to solve it.
    First you need to how to multiply. And how to divide. And that you can transfer numbers from left to right by inverting their prefix sign (I don't what's
    the correct english term for this, bear with me)

    So now let's look at this from IM standpoint.
    Let's say you're new to all this and you read a method about building an authority site and ranking it in google. Ok great, you like the idea and say to yourself "Ok, I'm gonna try to do this". Your initial definition of the problem at this point would be some like like "I want to build an authority site" (we will use this example later on, the important part is bolded)

    Btw, if you manage to produce this kind of "I want..." statement and actualy do something about it, you've done more than most other people. But since this isn't a motivational thread, we won't bother with your awesomeness much. :)

    Can you imagine the number of things you need to know in order to do the method properly?

    From the "cruical" things...
    • What is an authority site?
    • How do people rank their sites in google?
    • What is SEO?
    • What are keywords?

    ... To more "specific" things:

    • How to find good keywords that have solid traffic but are not hard to rank for
    • How to produce good quality content
    • How to optimize my content for those keywords (aka onpage SEO)
    • How will I build my backlinks and not get my site penalized (aka offpage SEO)
    • When I rank my site, how will I keep it there on top of google

    You might notice that every one of those things can be outsourced. But if you start outsourcing everything withouth understanding it, not only will you stay... for a lack of better term, ignorant, but you will probably waste more money then you will earn.

    Note that I'm not saying this to discourage you from trying anything. Again, doing something is better than doing nothing. What I'm saying is that you need do things in order. You can't run before you walk and you can't walk before you crawl. Take baby steps. I could probably think of 10 more sayings that say the exact same thing.

    So back to the math problem, you can have a well defined problem but by NOT UNDERSTANDING the problem or parts of the problem, you will stand very little chance of solving it.

    Which brings us to our second part.


    2.) Understanding The Problem

    The worst thing that you can do is start solving a problem without understanding it. Like trying to copy a method you've just read about without thinking about it.

    While this is still better then not doing anthing, it will be a lot harder to actualy do the method properly. Even tho you might read some of them and they sound really easy to do, 99% of times they're not that easy. And when you realize that you need do a lot more work then you initially thought, you will lose A LOT of motivation. This is how most people start quit IM imo.
    (This statement isn't based on my vast understanding of IM newbies but rather a simple observation since I was too doing things like this until recently)

    So here is what you do to understand a problem:

    1) Research
    Most of the things you should know and things you want to ask some1 have been asked at least once by some1 in the past here on BHW. Search button & google are your best friends (always look on BHW first, then try google)

    2) Ask
    If you're not too sure about something, and you really can't find it anywhere, ask. If you ask a specific thought out question, there's a very good chance you will receive a specific, thought out answer. Likewise, if you ask a general off the top of your head answer like "How do I get traffic?" or "Where can I get free backlinks" you will get a general off the top of some1's head answer

    3) Use Your Head
    Separate and think about the most important pieces of the problem. Make sure you understand how each of them work and how they will be acomplished. Generally for IM, these would be: content, traffic source & monetization method. Some methods put more emphasis on one or the other but you need all 3 for any method to work

    4) Visualize
    Try to visualize a single person who will make you money.

    For example, a person want to know more about something football related. He goes to google. Types in the keyword that you rank for. Goes through the top 10 results and clicks your authorithy blog about football. He reads an article and finds a link to a Clickbank ebook. Goes to that ebook landing page. He decides to buy the ebook. You make a comission.

    Why did he type that exact keyword? - Cause he was looking for that exact thing. If some1 types "how to do football tricks" it's cause he wants learn how to do football tricks. This is kinda obvious but not all keywords are like this. You have to be 100% sure what is some1 expecting to find on your site after a certain
    keyword. (This needs to be done when doing keyword research)
    Why did he choose your site? - Cause it seemed like the most relevant one. A good title and description go a long way in regards to this.
    Why did he choose to check out the CB ebook ? - Cause the link was in a good place and it was relevant to the article he was reading
    Why did he buy the ebook after going through the ladning page? - Cause you've picked the right CB product which has a solid landing page which converts well

    This is a good way to see what are the critical points in the plan and the method itself. ​

    5) Creating Models And Simulations
    Say you have 3 Micro Niche Sites but want to have 20. Think of those 3 that you have as simulations. Experiment with ad placement, experiment with content (amount & placement), experiment with monetization methods, see how much (or little) you need to do in order to rank one of those sites.

    Experiment and test.

    That way, you will know exactly what to do (or you will at least have a good idea) with your 17 new sites and how to get the best ROI in shortest time possible.​

    6) Finding Specific Examples
    Find a site that does what the method you're trying to do describes. If it involves SEO, try searching for one of those sites in results. If it's twitter related, try to find a profile advertising such site, and visit it.

    So after you've found such site, examine it. Pay attention to details. Click around. Notice as many things that you think are important. Notice the ad placement.
    Notice the ammount of content. Notice the style of content, is it easy to read and flows well ? Does it have a lot of picutres / videos? What kind of people do you think this content is for ? Young / Older ? Man / Women ?

    Even tho you could end up with a lot of informations that aren't particulary useful, you might notice that one thing that makes or breaks the site. So while you don't have to look at every singel pixel, just spending 5-10min on the site studying it is always a good idea.​


    3.) Solving The Problem

    Here we start using the "Problem Solving Cycle". While the definition in my scripts is kinda over complicated, this is actualy quite simple.

    "Problem Solving Cycle" is a list of phases you need to go through to get something solved. When you get to the last phase and you don't have a final solution, you simply start the cycle again, each time with more and more information that you need.


    1) Redefining The Problem

    Let's get back to our example. You want to build an authority site. That's all you know atm.
    So a simple formulation of this would be "I want an authority site" and this was your initial definition. Now that you understand the problem a bit better, you need to expand that definition.

    We expand (or redefine) our "I want to own an authority site" to:


    "I want to own an authority wordpress blog about football".
    (We defined " authority site" as "wordpress blog about football")​


    That's a bit better. Now we defined what will the site be about (wordpress blog about football). Now we can add to that our preffered monetization method.


    "I want to own an authority wordpress blog about football that earns me money from selling Clickbank products."
    (Cause you're a baller and Adsense is too mainstream for you).​


    Now we're getting somewhere but there are still some things that haven't been defined. For instance, we don't have a traffic source in that sentance.
    We must expand it a bit more to:


    "I want to own an authority wordpress blog about football that uses google rankings as it's main traffic source and earns me money from selling Clickbank products."


    Now let's wrap it all together.

    • Information: Authority Site, Football, Clickbank, Google rankings, Wordpress blog
    • Actions: Get domain, Get hosting, Setup Wordpress, Get football related content, Find good Clickbank products, Do On Page SEO, Do Off page SEO
    • Goal: "I want to own an authority wordpress blog about footbal that uses google rankings as it's main traffic source and earns me money from selling Clickbank products."

    Now you have a very good definition of your problem. Obviously, as you go on about solving this problem, you will need to redefine it again since you will run in to more problems that go with it.

    For example, you need to defining the niche a bit better. Which topic on football do you want to cover ? Since it's an authority sites, you will probably want to cover many different specific topics. You need to define those as well.
    Also, you will need to define will you write the content yourself or outsource? If outsource then from who, you want the best price / quality ratio. Also you need to define off page SEO better. Will you do it yourself or outsource? If yourself then how, what tools will you need ? If outsource, what service will you use? What's your budget?


    2) Finding Specifications / Limitations
    (from now on reffered to as "specs")


    In the IM world two main limitations that you will have are time and money. How much time can you afford to spend on something and the same goes for money. Money related, (for most of us that have limited budget) you need to define things that you HAVE TO spend money on and things that you COULD spend your money on.

    If you go back to our definition, you will see that you COULD spend money on a lot of things. But there are a few that you HAVE TO spend money on. For example you will 100% have to pay for a domain name. You will also have to pay for hosting unless you're on a really tight budget in which case you could get away with free hosting.

    (Always look around BHW for some1 offering free hosting, there are people giving out free hosting on their servers out of the kindness of their hearts. Also you can google for free hosting and you should also find some but again note, hosting is one of those things that fall under "HAVE TO").

    Generally, for normal methods and this one included, the "HAVE TO" part ends here. That's it. You don't have to spend money on anything else. It can all be done by you. It's true that some things might be a little hard to do, effective SEO for instance, especially if you're new to all of this but that's why you need to weigh which things from the "COULD" category you want to spend you money on.

    That's why we create specs.

    Say you have only (which is a lot actually) $100 to spend. You know some things about IM, but not much. English is not your main language but you understand and write it fairly well. Nothing special but it reads ok.

    So let's make some money related specs:
    First you put things that are an absolute must:
    • I want to keep 1/4 of my money for any problems that I'm not yet familiar with (Budget Avaliable => 100-25=$75)
    • I can't spend more than $15 on domain & hosting (Budget Avaliable => 75-15=$60)
    Then the rest:
    • I don't know much about SEO so it's best that I outsource that as much as possible (Budget Avaliable => 60-60=$0)
    • I can't spend any money on articles since I'm better at writing than at SEO

    Some other type of specs:
    • I don't want to promote at least 2 clickbank products at the same time so I can see which one converts better
    • I don't want spend most of my time on this project writing articles
    • Besides writing articles for my site, I will write and sell articles so I can keep outsourcing my SEO

    Maybe you want to learn to do SEO, so you do your SEO manually and outsource the articles. Maybe you will do both yourself so you will have more money if some problem pops up. Maybe you will buy an SEO tool to do the SEO, outsource articles and use the tool to make money on fiverr to pay for those articles. There are loads of options, you need to decide which one you want and stick to it.


    3) Finding Potential Solutions

    So you want to outsource your SEO?

    • Find all SEO providers and put them in one excel file, 1 provider in 1 row. Write their price range and types of links in different collumns. Also write any other points that you can think of.

    Want to buy an SEO tool?

    • Find all SEO tools you can find and put them in one exce file. Write their price range and types of links in different collumns. Also write any other points that you can think of.

    You should have a list of at least 5-10 items, the more the better since we're yet to filter these.


    4) Finding An Actual Sustainable Solution aka "Filtering"

    This is about analyzing quality & quantatiy values of different candidates while using experience, intuition and experiments to find the best one. Experiments come at a later stage if you're just starting and so does experience. Luckily this is BHW so you can read a lot of useful info so your "intuition" part is good enough for this.

    Steps for finding a sustainable solution:
    1. Remove any that are well beyond your price range
    2. Put a "-" next to those which are expensive but still inside your price range and "+" next to those that are rather cheap
    3. See what types of links they offer (or what types of links a SEO software can submit). The more the better. Put "-" next to those with 1 or few and "+" for those that can do a lot
    4. Try to tell if these will be quality links or just cheap low quality links, especially if the service is cheap. Again "+" for high quality links, "-" for low quality / spam type of links

    This part does require some basic understanding of SEO. If not you might as well be shooting in the dark. But if you really have no clue and you can't for the life of you understand all this backlinks related stuff, then go with All in One services with good reviews. (or better yet don't do anything SEO related)

    But basically you need to come up with other things you can put there and again put a "+" or a "-". If you do it properly, all you have to do to find a suitable solution is pick the one that has the most "+".

    Maybe you will use 2 providers, one will do #1 type of links that no ther link provider has and use #2 who offers loads of different kinds of links. This is all on you.

    Make sure that the one you choose doesn't go against any specs you've defined in "2) Finding Specifications / Limitations.

    And you're done with this part!

    Conclusion

    Let's say you've now found a suitable SEO provider. Or a suitable SEO tool.

    Now you go back to the start of the Problem Solving Cycle and start over!

    Redifne the problem using what you've just figured out.

    "I want to own an authority wordpress blog about footbal that uses google rankings as it's main traffic source and earns me money from selling Clickbank products. I will be using X and Y SEO services to rank my site."

    And then go again through the steps but this time solving another part of the problem. This is the whole principle of engineering aproach. Break down a problem in to smaller problems and apply this cycle on them. Some of the problems might be too simple for this. Doesn't matter. You can quickly do it in your head, you don't have to write down every single step but just remember to write it down in the definition as you redifine it.

    Eventually, as you're doing this, your definition will get bigger and bigger. And if you're doing this properly and applying this to your problems by breaking them down in to very small easily managable problems, your definition will turn in to a specific, step by step plan on achiving your goal.

    And there you have it, this is how you deal with problem the engineering way. Hope you found this useful. If you think my logic is off somewhere, feel the need to correct me, have some suggestions or just want to express your thoughts on this, plz do by replaying here.

    Also sry for any grammar or spelling mistakes. :)

    Cheers
     
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