solution !

Hey guys i work in a company ass an seo specialist and the company its a little famous and people in my country know her so im facing a problem in the organic traffic idk if they are from my work or they just know the website and do research and buy the product . any solution for this ?

You could track branded vs. non branded search traffic in Google Search Console and analyze user behavior in Google Analytics. Also, setting up UTM parameters for campaigns might help clarify the source of conversions

The best way to tell is by checking branded vs. non-branded traffic. If most of your traffic comes from searches that include the company name, people already know the brand. But if you're getting clicks from more general product-related searches, then your SEO is actually bringing in new visitors.