Let me tell you an open secret regarding solo ads.
Your success depends on where you buy it from.
It depends on the source.
A lot of people who sell solo ads build and grow lists with the sole purpose of selling that traffic.
In their minds, they just need to increase the size of their list.
They don't care how narrowly targeted their niche is.
They don't care about the cycle profiling of their list members when it comes to niche targeting.
They don't care about any of that.
So you come along and buy a solo ad, and you have very little to show for it.
It doesn't matter how much money you pay for it.
If you're buying low-quality materials, you really have no right to expect high-quality results.
Instead of solo ads, focus instead on AI-driven, machine-learning dynamic ad campaigns on major ad platforms like Facebook.
The great thing about Facebook ads is that you can learn from actual user behavior to smoke out who are the people who are more likely to buy from you.
It doesn't have to cost an arm and a leg.
You just have to be patient enough to train their system to help you identify your likely audience.