Soliciting potential buyers

So I often get e-mails from people who own similar domains to mine trying to sell me their extension i.e. I own domain.com and they have domain.net or a close variation of domain.com

I ignore those e-mails as I'm not interested and also the fact that the sellers look kind of shady. Anyway, now the role is a bit reversed as I have a good acronym domain that I no longer wish to develop but there is an established company (not huge though) that it would be great for them as their current URL is not that short and my domain is an exact acronym of their business name. So let's say it was Joe's Super Hardware Store, my name is JSHS dot com [just an example].

I know I can just shoot them an email proposing to sell it to them (I'm thinking of asking at least $400+ or so which I feel is a fair price) but I don't want to look like those guys that pitch me all the time. Anyone have any experience of the best way to approach this?

Thanks,

My advice would be to look the company up and try to find the email address of an actual person there. Steer clear of contact forms and emails to 'sales@' or 'info@' as these will not usually get seen or read by a decision maker and will almost always just get deleted. Once you feel you have a good contact you should send them a short but sweet email...Customize it to the person and let them know you own such and such domain. Don't mention pricing in your first email, dont send auction links or anything like that..Just short and sweet "I own this domain - you own this domain..you might want to consider purchasing mine..etc"... Once you get a response (will usually be 'how much' or 'whats your price') then you know they're interested. That's when you can prepare and send them a more detailed email with your pricing and why they should own it..etc.