1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Social Media Promotion

Discussion in 'Social Networking Sites' started by richardb87, Feb 7, 2016.

  1. richardb87

    richardb87 Newbie

    Joined:
    Feb 4, 2016
    Messages:
    24
    Likes Received:
    1
    Hi Guys,

    Newbie here, just looking for a point in the right direction with regards to social media promotion/optimization.....

    I currently have a IG page and FB page to advertise my products in my niche (mens fashion) and do this by buying shoutouts on IG accounts in my niche and also by doing FB ads that are targetted to a certain demographic. These are both good but i feel i have now pretty much exhausted these and would like to move onto other social media options like Tumblr, Twitter, Pinterest but what methods are there to optimize those social media platforms?

    Do you guys know of any good tutorials, guides i can follow or can you help from your own experiences? Any help is appreciated.

    Rich.
     
  2. soulcollector

    soulcollector Senior Member

    Joined:
    May 10, 2014
    Messages:
    833
    Likes Received:
    304
    Location:
    USA
    If you exhausted sales and get no repeat orders you are doing it all wrong. You want to focus on repeat sales from the same brand-minded customers that bought before, even if at 1% average repurchase rates for that industry.

    What you can do is 3 campaigns; a campaign for those that haven't bought but are your targets, those that have bought before, and those that will never buy. The main focus on emotion on these 3 campaigns is a different trigger. For those that will never buy you want to trigger their sharing emotions. For those that already bought you want to trigger the same emotion that made them buy in the first place, but this time coupled with a temporary custom built offer based on their buying focus for the last orders. For those that are potential customers you want to make sure you are targeting the correct buy emotional triggers. Through your extensive exhaustive research of competitor ads, ad trends for the last 150 years, current audience at home trends for raising said targets, etc you have developed a powerful ad campaign with sales copy sparking sales immediately.
     
  3. richardb87

    richardb87 Newbie

    Joined:
    Feb 4, 2016
    Messages:
    24
    Likes Received:
    1
    Hi thank you for your input. I have not exhausted sales we just want to grow them, through other avenues such as Twitter, Pinterest, Tumblr but i have no idea on the strategies on how to use those platforms to advertise my brand to the masses, you cant buy shoutouts etc like Instagram and i am just looking for pointers on how to do this.
     
  4. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    1,927
    Likes Received:
    189
    Yes twitter, pinterest and tumblr are also useful for social media promotion.