social media marketing

SueBailey

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What are some creative video production ideas for social media marketing?
 
  • Interviews or Q&A with bigwigs to build your rep
  • Teach peeps how to use your stuff with tutorials for higher engagement and more sales
  • Give a behind-the-scenes look at your biz to make peeps feel connected
  • Do live videos to answer questions in real-time and get more engagement
  • Showcase your product's features in a slick video to increase sales
  • Ask your fans to make vids using your stuff to boost brand awareness and engagement
  • Share customer reviews in a video to gain trust and build street cred
  • Run contests or giveaways on social media with vid content to get more reach and engagement
 
What are some creative video production ideas for social media marketing?
I think you can make a video where popular personalities will say that they also use social media services and show the results. In general, I recommend watching popular topics and making similar videos
 
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I was working as a video editor at a Digital Marketing Agency, that was testing TONS of different ads.

We discovered that the best performers were the ones that didn't look like professional, high-production videos. Mostly it was UGC, people filming with their phones, reviewing the product, and telling their thoughts/experience.

Also, comedy, and satire, worked really well. Remember that people on these platforms are there to have a good time, mostly. So it should look like native content. Start with a meme, a cat, or something absurd (like we had a Jeep drive over sunglasses, for a sunglass ad to prove its durability). Even typos in the first 3 seconds performed better than the same ads without typos.

Of course, it depends on the niche. It was performing well for us for eyelash products, sunglasses, and protein coffee.
 
Consider these steps
  1. Behind-the-scenes: Show the inner workings of your business or production process.
  2. Customer Testimonials: Feature satisfied customers sharing their experiences.
  3. Tutorials and How-To Guides: Share valuable knowledge or demonstrate product usage.
  4. User-Generated Content: Showcase content created by your customers or fans.
  5. Live Q&A Sessions: Engage with your audience in real time, answering questions.
  6. Storytelling: Narrate compelling stories related to your brand or cause.
 
Develop Instructional Videos. Use Live Video Streaming Apps. Host A Webinar. Create Behind The Scenes Videos. Edit Your Video Length To Fit Each Social Platform.
 
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