Social Media KPI

The most common KPIs (Key Performance Indicators) used in social media reporting:

Reach
Impressions
Engagement
Click-Through Rate (CTR)
Conversion Rate
Follower Growth Rate
Cost per click (CPC)
Return on investment (ROI)
 
The mostly used KPI's are;
CTR, CPC, Engagement rate, Conversiion rate, Impression and Reach.
 
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