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Social Media analysis price range

Discussion in 'Hire a Freelancer' started by nikster, Mar 6, 2014.

  1. nikster

    nikster Registered Member

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    Hey guys,
    I hope I posted this in the right thread, or at least in a thread that won't infuriate the mods.


    The company I work for wants to build some white hat social media signals. We are a home improvement company (we only do window and door replacements, really), and a simple search for our competitors shows that nobody in this bloody industry bothers to do social media. There aren't too many window replacement groups or facebook and pinterest :D.


    Anyways, we've been working with an internet marketing company and decided to ask them for a quote. So, here is what they came up with:


    In order to move any further , we have to do deep analysis first - $950+tax .


    After analysis stage we have 2 options:

    1st option:
    6 months campaign, first 3 months - $1950/month, 4-6 months - $950/month.


    2nd option:
    In case you are capable of doing monthly routines by yourself, we can offer:

    Strategy $3450 one-time payment


    Design of profiles $950 one-time payment.


    Now, we are not a fortune 1000 company. We have only just started to spread our wings - going to different cities and provinces (yes, that's right, we call them provinces in Canada!).


    Bottom line is, I think their pricing is a rip off and I'd like to hear what some of the OGs around here think. Also, if you have a competitive pricing for a similar "deep analysis", please do share it.

    Thanks,
     
  2. evilclown

    evilclown Senior Member

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    Look for another company. $950 for an analysis? Dang, I give the analysis free.
     
  3. codexehow

    codexehow Power Member

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    I do think it's high but it depends on what they are providing, really. If you're just starting out in social-media marketing it could be well worth it as they could save you a lot of time sifting through various methods that don't work. Of course, that assumes that they know what they're doing. I don't give initial analysis for free but I don't charge anywhere near that amount either.
     
  4. nikster

    nikster Registered Member

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    Vaguely speaking, this is what the analysis provides:
    · A snap shot analysis of the current use of social media within the windows market.
    · Analyzing competitors and their success and failure with social media.
    · Reviewing key demographics and potential clients use of these platforms.
    · Outlining the current sentiment when it comes to companies in this industry and a demographics report.
    · Top level recommendations and findings.
    How about the rest of the pricing, $2k/m for the first 3 months. Does that sound too high?
     
  5. indianbill007

    indianbill007 Jr. VIP Jr. VIP

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  6. codexehow

    codexehow Power Member

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    $900 is far too much for this. Granted, some companies will gladly pay it. But I suspect they have enormous budgets and don't know much about social-media marketing.

    The truth is, most of this could be done in an afternoon, so even assuming a $100 per hour rate it's a large fee.

    I think their standard rate is high as well. If you go with a firm that's willing to teach you as you go it might be reasonable. Most firms just want to keep you dependent on them though and $2k per month is a huge dent in cash-on-hand.

    You would be better off hiring a consultant who can train a receptive member of your organization to do most of these things.

    On the opposite end of things, I would be wary of any individual or organization who offers you anything free in this business. They're likely using cookie-cutter software that won't take into account the nuances of your industry and niche.
     
    • Thanks Thanks x 1
  7. AAWebDev

    AAWebDev Jr. VIP Jr. VIP Premium Member

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    With the price mentioned, you are about a get a huge number of replies, do check each marketeer well before assigning him with the work,
    Best of luck.