I used to get really low cpc campaigns ($0,01 - $0,06) using "Clicks to website". But with the new system im getting a $0,30+ CPC. I don't know what im doing wrong, I also use automatic optimization (If I set a manual cpc I get really few clicks) So , how do I configure a facebook campaign with the new system?
Inflation in the FB ads market is absurd. Organic reach is minimal and ads are 4 to 5X more expensive than last year. They say it's supply and demand, but I think they switched their algos to maximize profits.
Nah. just test until you get 5-15% ctr.. then optimize for conversions.. also november and december are costly.. theres 1000% more sales in the world during this period due to christmas, black friday, cyber monday. if you guys think everyone is paying 0.30-1$ per click and making profit you're stupid. some are doing profit with 0.30 clicks..like some of my campaigns.. but most of them have lower cost per click than that. still a 0.30$ click in december is like a 0.05$ click in march. unless you're selling to businesses or some other thing that wont be purchased as gift.
