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So, are premium domain names really worth it?

Discussion in 'Domain Names & Parking' started by Squarix, Dec 5, 2010.

  1. Squarix

    Squarix Newbie

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    I just came across a godaddy "premium" domain name. Had no idea they even existed until today. They say it's for a really good keyword, the only thing is they want almost $3,000 dollars for it. Yikes. Is buying a "premium" domain worth it? I noticed the .info was still just 1.99 versus the dot com LOL.
     
  2. MKelly

    MKelly Regular Member

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    Just do your research, I consider a premium domain name a .com that has a lot of exact searches, and is a good investment.

    If you are buying the domain to develop (that's what I do), research the keyword thoroughly, look at the price of the domain and compare it to your estimated ROI on your developed site.

    If ROI on a domain is less than six months, I consider it a bargain. For example if that domain is $3,000, and you can make $10,000 per year from it, it makes it a worthwhile investment.

    You don't need to pay $3,000 for a domain to make money though, if you dig hard enough you can get aged, keyword rich domains with exact searches for the reg fee.

    But you have to have development and monetization skills to make the money in the first place.

    Not only are exact match domains good for SEO, Google adsense gives a high quality score to domains that are exact, with pages that are relevant, making the price you pay per click lower, pushing up your profits.
     
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  3. popcrdom29

    popcrdom29 Jr. VIP Jr. VIP Premium Member

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    Impressive, very good explanation MKelly. I even learned something myself.
     
  4. LiamLC

    LiamLC Regular Member

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    depends, if you have a quality site for long term white hat then it is definitely worth it. If it's just an autoblog/moviesite or something then you should go with the .info
     
  5. MKelly

    MKelly Regular Member

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    I'm having a day off development today, and I feel like giving some more domain tips!

    If you really want an exact domain, but there's no way you can get hold of it, the next best thing to do is look for a similar one, with as close an exact match as possible.

    Why would WeightLoss.com be worth more than Weight-Loss.com or iWeightLoss.com?

    From an IM perspective, it's not really the 'easy to type or remember' reason. The real reason is because the search engine algos look at the percentage of the domain, and this percentage is an indicator of how exact the domain is, for example:

    If a 9 character exact match domain is 100% exact, a 10 character domain with a hyphen, or other single character, is 90% exact, and so on.

    The more characters you add, the less exact the domain becomes.

    I only deal with 100% exact .com's these days, but the only reason I would ever choose more than one additional character, is if there is a descent keyword to add on the front or back of the domain that has searches.
     
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  6. MKelly

    MKelly Regular Member

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    Another domain tip:

    Always keep your hosting and domains with separate companies, relationships with hosting providers can go bad at any time, you maybe using too many resources, or the host might just start giving you problems.

    It's been reported that some hosts, including godaddy and dreamhost, have been known to shut down whole accounts, taking the domains with them, a nightmare for most webmasters.

    If this happens when your domains are separate, all you need to do is point your domain to another host, and upload your backup of your site (always keep backups).
     
  7. MKelly

    MKelly Regular Member

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    sorry.. double post
     
    Last edited: Jan 17, 2011
  8. MKelly

    MKelly Regular Member

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    Sorry.. double post
     
    Last edited: Jan 17, 2011