My thoughts if i was the owner? ...I would have dropped it like a hammer and ran with he money
What more could they expect form this?
Here is why:
Phones are so personal at this point that mobile advertising platforms will/have been finding this out the hard way.
Its not like Facebook where ad models that were created in the past were proven to turn profit. Mobile advertising is not only more difficult to get results but viewed as much more invasive by the user. Think about it, when you get a spam SMS or even a pop up ad on your phone its like they're insulting you by finding you in such a vulnerable/private part of your life. Especially with an app designed to connect friends so privatley. Its cute and all...but where is the money exactly?
So when i hear numbers like 1 BILLION i think to myself: Who says that this app wont be old news before seriously profitable mobile ad models have been created?
Not to mention i think the tech side of things is relatively poor at this point. I get videos that wont open. Sometimes when i open videos the screen is black....Still many flaws.
The golden rule is never forget the end goal. For some people the goal is to be the next Jobs or something... but for me, The tech/marketing game has always been about cashing out and living comfortably. Oh well, to each his own and i wish them the best.