- Jun 28, 2024
- 25
- 2
Snapchat ads can grind well for younger, mobile-first spectators, especially if your offer is graphic or impulse-driven. The podium has improved tools and offers worthy inducements (like vouchers), but traffic quality can be hit or miss — many users skip ads, and conversions are often lower than on TikTok or Meta.I talked with a Snapchat representative during the AW conference in Budapest. The conditions they offer sounded very attractive (vouchers, etc.)
I’m curious to hear some opinions who have tested Snapchat recently.
How’s the performance and traffic quality?
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yes, i think so!I’ve tried it recently—traffic’s decent, but the quality can be hit or miss. If you target well, though, it can definitely work!