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SMS marketing [Help]

Discussion in 'Offline Marketing' started by VictoriNox, Aug 7, 2011.

  1. VictoriNox

    VictoriNox Newbie

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    I ran across this site a couple years ago, and remembered it again tonight, and spent a couple hours reading lots of threads, and came across one in particular that really seemed like a good idea, and something that I could do.
    It was going to local businesses (restaurants, stores, etc) and signing them up for sms marketing, where they could text deals and sales to customers that subscribed to their number.
    Now, I have no idea how to go about this. I don't know how you get those numbers where it's like: text 12345 to 67890 to join XYZ's mailing list to receive exclusive savings!
    So if someone could point me to one of those I'd be very grateful.
    Any information on this topic in general would be appreciated because I don't know anything about it and I think it could really work.
    Thanks in advance guys.
     
  2. CoolAdvisor

    CoolAdvisor Jr. VIP Jr. VIP Premium Member

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    try txt180
     
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  3. VictoriNox

    VictoriNox Newbie

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    Thanks Cool, that reseller package looks good, I'll check it out and contact txt180 about it. I guess once I understand that, the rest of the work is up to me, going to businesses in my area and getting them signed up. I should probably sign a few clients before I buy the package, I don't have too much money haha.
     
  4. VictoriNox

    VictoriNox Newbie

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    can't PM ya man, don't have 15 posts.
     
  5. adsbg

    adsbg Newbie

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    i use zapsms in the uk, everything you need:D
     
  6. MagicMike

    MagicMike Power Member

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    What's good for the U.S.? Thinking of getting into this myself...
     
  7. j3rki

    j3rki Regular Member

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    i thoght of doing this here in germany. with restaurants and cinemas. imagine what a cinema earns per month and i think 20% rise will be possible to do with mobilemarketing.

    how do you started? bought a reseller
    on txt180 and asked
    owners to show them the possibilitys? when
    he signs, do you buy a package or does he? txt180 is not in german and here are only germans. in germany.. :D

    please help me :)
     
  8. MagicMike

    MagicMike Power Member

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    Yea txt180 looks very promising...

    Anyone using this service that you can give us a little insight into just how it works???
     
  9. socialmediaking

    socialmediaking Regular Member

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    I have tried out around 10-15 SMS platforms including txt180, and theirs is pretty good. You take care of billing yourself and have an admin panel where you can purchase new packages and deliver them to your client. they have an example on their site:

    Was that the type of answer you were looking for or were you more interested in how it works to get clients and what not?
     
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  10. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Sounds like you have been through a few SMS providers. May I ask why...was it that the service was poor with others. Any you would reccomend other than txt180? Any you would advise us to stay away from?

    Thank you in advance for your time.

     
  11. tomastamm

    tomastamm Newbie

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    you have to check 2-waysms.com
    for inbound or outbound sms traffic
     
  12. freelapse

    freelapse Junior Member

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    Twilio, you need to be able to code a little (or hire a freelancer) to use it, but it can be cheap. If you've got loads of money you can provision your own shortcode to resell ($1,000/mo.) otherwise just use a full phone number for $1/month. It works better with either of those because you can handle ALL of the texts that go to any given number. It lets you set up on the fly numbers, you can search for custom numbers to try and get one that's easier to remember (something like 123-400-5500 or with words like 123-TXT-FOOD). Build apps behind it for your clients. Profit.
     
  13. socialmediaking

    socialmediaking Regular Member

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    I am building my own SMS platform and have registered my own shortcode and so I have been comparing the pricing models, user interfaces, and any unique features I could find. What I've learned is that the communications market is very sketchy and the knowledge on it is spread all around. Many of the people who have it, aren't typically interested in sharing it.

    A lot of the providers out there are just reselling on top of someone else's platform and shortcode, basically throwing in a middle man tax on the text and keyword prices. It would be bad to use a company like that because you want to be the one taking the middle man cut, not them. The real cost for an SMS provider to send a text message is less than a penny, so you can use that as a baseline to figure out where they are making their money.

    I don't really have any providers that I will specifically endorse, but remember that text messages are all opt-in and so once you have found a provider, it is almost impossible to switch. I changed over one restaurant, who had 200 or so subscribers, and around 50% didn't re-opt in. The business was not happy. That is why it is so important to pick a good provider. I've got a few customers locked into shitty platforms because I am worried to move them. The SMS Local Supreamcy WSO (that was shared here) is really a white label platform that costs $47 per month (check out the training videos though). I had signed up for it just to play with their platform, because it let you upload it onto your own server. At that time, I had a nightclub I promised a free trial to and so I decided to put them on there as a temporary thing because I didn't think they would stick with it. Long story short, they did stick with it (even though the platform is so ugly and barebones) and now I'm stuck paying that $47 per month, every month. So remember that whomever you choose to go with as your provider, will be a long-term partner.

    All SMS companies know that it is difficult to change providers and so many will try to lure you in with a good deal and then get you. Even txt180, who seems like a pretty good company, uses this tactic in their consumer model. They offer a pretty reasonable and cheap entry, with their $17.95 package having 1.8 cent messages. But if you need to buy more, the smallest package has 4 cent messages...Their reseller package has a lot better prices though, that you can easily mark up (1000 msgs/$20=2 cents) and cheap keywords. They appear to make most of their money off of you from the $300 yearly recurring fee. This fee is pretty reasonable compared to a service like Trumpia (who has members here on the forum). The Trumpia platform is relatively nice, but to become a white-label you have to buy a huge text bundle upfront, and the cost is over $3000. There are a few others here on the forum who try to recruit people to join their services, some are Network Marketers or Multi-Level Marketers, who are trying to get you to sign up under them because they receive a commission (iZigg is like that). With those there is the same middle man problem and the lure of trying to hire others down the line.

    TL;DR - Pick your provider carefully because you are pretty much stuck with them.




     
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    Last edited: Aug 10, 2011
  14. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Very sound advice. Thank you for your detailed response. Much appreciated and "thanks" given.