If someone could help me out by reading this and maybe answering a couple questions. I feel that if someone clarified some of the stuff I was questioning and maybe offered a little advice I will be able to wrap my head around this a lot better and know how to get codin these sites to get closer to hitting every mark google is looking for to rank a site #1. So I am learning about keywords and whatnot. I have a couple questions about how to optimize a site I have an idea for. I have noticed from the adwords tool that the word has several similar searches to it with slight variations. I want to make sure to get the traffic from each of these variations. Some of them for example for shoes, are Shoes la, What kind of shoes, shoe, shoe shoe, el shoe ect... I wanna know how to make sure that I rank as high as possible on each and every one of those related words. Here is what I have been thinking about however. If I put the word shoe in the title, h1, and h2 tags and whatever else is used to get ur site listed, (Would love to know more on this) and the different variations of the word in the key words. Would that word shoe count as adding density for all of the different keyword versions of shoe because of their similarity or would it not. That is my major question. Would shoe provide the required density for shoe shoe or el shoe? What are the rules to this. Would I just need shoe at the 3% density in order to hit all of those key terms? Would that not work and I have to stick w/ the shoe only keyword.