Smart+ Campaigns performance tanked after latest TikTok update?

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Noofel

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Hey everyone,


Over the past few days I’ve seen a massive drop in performance on my Smart Performance Campaigns (SmartPlusCampaigns) — CPCs suddenly shot up, CTRs tanked, and overall conversions are down by 70–80%.


What’s strange is that it started right after the most recent TikTok Ads update, and a few of my friends who run similar campaigns are seeing the same issue.


I’ve already tried:


  • creating new pixels
  • testing fresh creatives and ad angles
  • resetting campaigns with new ad groups and budgets
  • changing optimization events

…but nothing seems to help.


Is anyone else experiencing this?
Could this be an algorithmic reset, data loss from the update, or some kind of backend bug in SmartPlus optimization?
Any temporary fixes or workarounds you guys found?


Appreciate any insights
 
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Noofel said:
Hey everyone,


Over the past few days I’ve seen a massive drop in performance on my Smart Performance Campaigns (SmartPlusCampaigns) — CPCs suddenly shot up, CTRs tanked, and overall conversions are down by 70–80%.


What’s strange is that it started right after the most recent TikTok Ads update, and a few of my friends who run similar campaigns are seeing the same issue.


I’ve already tried:


  • creating new pixels
  • testing fresh creatives and ad angles
  • resetting campaigns with new ad groups and budgets
  • changing optimization events

…but nothing seems to help.


Is anyone else experiencing this?
Could this be an algorithmic reset, data loss from the update, or some kind of backend bug in SmartPlus optimization?
Any temporary fixes or workarounds you guys found?


Appreciate any insights
Click to expand...
Most probably a sort of data loss from the update or algo reset but that sounds weird.

Reconnect your pixel or API over and over again, some events are dropping after the update. and see how it goes
 
CHUCKOAK said:
Most probably a sort of data loss from the update or algo reset but that sounds weird.

Reconnect your pixel or API over and over again, some events are dropping after the update. and see how it goes
Click to expand...
what do you mean by reconnect? To me i made the pixel within the tiktok ads manager then connected it to wetracked
 
Yeah, I noticed the same pattern across several accounts — CPCs jumped and the algo feels like it’s relearning again. Probably a post-update reset. What’s been helping a bit for me is duplicating the old campaign, keeping the same pixel, but switching creatives and budgets gradually instead of all at once. Seems to stabilize faster that way.
 
Hi,there.How do you know if TikTok has been updated? Or where can I find the news about updates?
 
Same here. After the last update, cpcs spiked and conversions dropped hard. Tried new creatives and fresh setups nothing’s working.
 
Might be worth testing manual bidding for a bit SmartPlus seems unstable post update, but controlled bids can sometimes stabilize performance during these drops.
 
Seems like the update disrupted algorithm learning cycles pausing campaigns briefly and then restarting with tighter targeting might help reset performance.
 
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