With a limited advertising budget, how to increase the effectiveness, efficiency of an ad is always a tough question for any Internet Marketer. I will show you a small tip to help increase Click-through-rate. It is "LOOKING AT THE AUDIENCE". "A design is eye-catching when it is able to attract audiences, customers' look. Nothing is attractive as someone eyes stare at you, right? Instinctively, you look at his/her eyes. This rule is widely used in painting, film, photography... When you design an advertising banner, bring a character that has a direct look at the audience always leads to good result."