Ok firstly I would like to know how this site was built: hxxp://www.fireplacedesigninfo.com/ Is it CMS with custom theme or simple html template and content added through code? Back to my main problem: Keyword I found is profitable and it would be really easy to rank in google. It's from weight loss category (I won't tell you the actual keyword, I think you understand why). Problem is there are very few articles on it and I'm not native English speaker so it would be pretty hard to post unique valuable content periodically to a blog. My question is: What would you advice, to build blog (from dupe content and sometimes unique articles) or make a site similar to one I mentioned above with several sub keywords and all unique articles on that niche and "piss" my links all over the net? Which type of site is harder to rank? Better to monetize? I would be trying to monetize through adsense.