These are some tools for newbies who could not or always need to know which tools to do what. All of them are used for whitehat SEO techniques in my term. Therefore, if you're building your online properties for long term, it could be useful. Note: There is no particular order of them. Keyword Research Tools: Long Tail Pro Market Samurai Hit Tail Micro Niche Finder Word Tracker SpyFu (Keyword Smart Search) Moz (Keyword Difficulty & SERP Analysis) Google Keyword Planner Ultimate Niche Finder SEO Book (Keyword Research) Keyword Discovery SEMRush KeywordSpy (Keyword Research) StealthKCA Keyword Suggestion Tools: Uber Suggest Keyword Shitter ScrapeBox (Keyword Scraper) Soovle Traffic Travis (Keyword Suggestion Tool) Competitor/Keyword Analysis: Traffic Travis Maket Samurai Long Tail Pro (Platinum) Word Tracker SpyFu Moz (Keyword Difficulty & SERP Analysis) Learn2Rank (Keyword Inspector) Ultimate Niche Finder SEO Book (Competitive Research) KeywordSpy (Competitive Intelligence) StealthKCA Rank Tracker: SerpFox SerpBook Market Samurai Long Tail Pro Moz (Rank Tracker) SEO Power Suite (Rank Tracker) SEO Book (Rank Checker) SEMRush Backlink Checker: Ahrefs Majestic SEO Moz (Open Site Explorer) SEO Power Suite (SEO Spyglass) BacklinkWatch Small SEO Tools (Backlink Checker) MonitorBacklinks RankSignals iWebTool (Backlink Checker) Backlink Monitor: ScrapeBox (Free Link Checker) InSpyder (Backlink Monitor) On-Page Optimizer: Yoast SEP (WordPress Plugin) SEO Power Suite (Website Auditor) Moz (Keyword Optimization) SEO Book (Website Health Check) P.S: You could add more tools to get the most of it. P.P.S: All of these tools are known to veteran IM'ers but it could be useful for newbie.