1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Slowly losing rankings, are backlinks the problem?

Discussion in 'White Hat SEO' started by Hates, Sep 29, 2015.

  1. Hates

    Hates Newbie

    Joined:
    Aug 18, 2015
    Messages:
    4
    Likes Received:
    0
    Over the past few months our site has been steadily losing organic search traffic. I'm desperately trying to understand why. I've done a lot of work to try and improve our on-page SEO, and now I'm turning my attention to possible external factors. Hopefully someone will be able to provide some insights. Unfortunately I can't provide a link to the site, but I will try and supply as much info as I can.

    Our traffic and rankings are steadily dropping by 0.1-0.2 per day in AccuRanker, and the trend from GSC is down over the last 28 days (although hard to see)

    GA

    7sQtitQ.jpg

    AccuRanker

    oB7d8ub.png

    GSC

    RsWwCMG.jpg


    Website Penalty Indicators suggest we were hit by mobilegeddon, which is confusing as GSC says we're good when it comes to mobile. So I don't know if that's a red herring when looked at alongside our backlink info below.

    hdj70Oj.png


    R9Fmnyz.png


    Here is our Backlink profile from Ahrefs. I'm not really sure how to interpret the data but it looks pretty bad?

    fq8xPKI.png

    Am I right in thinking we need to spend more time working on our backlinks? Any help would be greatly appreciated!
     
  2. cyrusv

    cyrusv Jr. VIP Jr. VIP

    Joined:
    Jul 14, 2014
    Messages:
    636
    Likes Received:
    209
    Competitors might be ramping up on their SEO efforts and overtaking your position.
     
  3. Hates

    Hates Newbie

    Joined:
    Aug 18, 2015
    Messages:
    4
    Likes Received:
    0
    That is certainly a possibility. What annoys me though is our main competitor seems to have broken all the rules when it comes to SEO but consistently outranks us.
     
  4. cyrusv

    cyrusv Jr. VIP Jr. VIP

    Joined:
    Jul 14, 2014
    Messages:
    636
    Likes Received:
    209
    You're not alone.
     
  5. Ambitious12

    Ambitious12 Elite Member

    Joined:
    Jun 26, 2014
    Messages:
    3,096
    Likes Received:
    609
    Occupation:
    No Occupation
    Location:
    Among the Stars
    Collect good DA websites where you can create backlinks for your website,you will have good backlinking power.
     
  6. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP

    Joined:
    May 14, 2010
    Messages:
    2,448
    Likes Received:
    1,010
    Occupation:
    SEO
    Location:
    IM Wonderland
    It looks like you are bleeding backlinks (ref domains, the red bars). Are you using GSA to link directly to the site? For whatever reason, you are losing backlinks. Build more to make up for the link loss.
     
  7. plankwalker

    plankwalker Newbie

    Joined:
    Sep 27, 2015
    Messages:
    31
    Likes Received:
    8
    I was just going to ask what types of links they were, looks like you need more "sticky" links.
     
  8. Hates

    Hates Newbie

    Joined:
    Aug 18, 2015
    Messages:
    4
    Likes Received:
    0
    Sorry, I don't know what GSA means :( What should I be doing?
     
  9. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP

    Joined:
    May 14, 2010
    Messages:
    2,448
    Likes Received:
    1,010
    Occupation:
    SEO
    Location:
    IM Wonderland
    GSA Ser is a nice piece of software. Check it out.
     
  10. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    6,687
    Likes Received:
    2,525
    I'm guessing he buys a lot of PBN posts then.

    Almost all bought PBN links are sites where the builder buys one year's hosting and then fills the site with links in a few months... and then abandons the website and lets the hosting expire. This is the most profitable for the builder because he saves on renewing hosting and then has buyers like the OP who constantly need to replace dead links they've lost.

    Your alternative would be to only use paid PBN links as T2, or to look for PBN sellers who advertise as buying multiple years of hosting up-front (which is rare).