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Slogans

Discussion in 'BlackHat Lounge' started by ibilalx, Feb 11, 2014.

  1. ibilalx

    ibilalx Registered Member

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    Is there a freelancer way or people that develop slogans for websites? It seems something that's underrated but either makes the site stand out or fall in the shade. What do you guys think about slogans and feel free to comment your favorite one blow.

    my favorite slogan/phrase that I remember is
    "If it fits it ships, any where across the country for a low flat rate - USA Postal Service.
    Either I watched the ad a lot or its catchy to me haha.

    ~ Random Thread
     
  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    It is best if a slogan is original. Therefore, I won't post
    one that was already created by someone else.

    It takes very little creativity to come up with a good slogan.

    1) Make it short and "catchy".
    2) Think about what your business is about.
    3) Write as many possible slogans as possible.
    4) Show them to your family and/or friends
    and ask which ones they like best, then whittle
    it down the the best one.

    Good Luck! :)

    "Wiz"
     
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  3. ibilalx

    ibilalx Registered Member

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    I understand I meant that was the most catchiest to me that I've heard. I was thinking of a random weight loss niche and came up with. Loss more, Gain less, Stay fit.
     
  4. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Use "Lose More - Gain Less - Stay Fit"

    "Loss more" is improper English grammar.
     
  5. ibilalx

    ibilalx Registered Member

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    Oops that's what I meant. Sorry was quickly typing haha thanks however. I'm curious if people's jobs are to create slogans for company's? That would be quite interesting. Time to google :D
     
  6. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    I had a friend who worked for Hallmark Greeting Cards and his job
    was to come up with those little sayings you see when you open up
    the card. He was paid over $100,000 a year . . . Nice work. :)
     
  7. mrcheese

    mrcheese Newbie

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    Yes sir it's part of branding. The most memorable ones you'll see are unmistakably unique. Hard to achieve but not impossible. Simplicity is the key. People remember things that are fast and to the point.

    The best ones are redonkulously simple. I know FedEx has a slogan but they don't need it. The arrow in the name is unforgettable. UPS is just a brown truck. We all know what that ugly semi is doing with it's doors wide open going 75 down the freeway....that guy has my Xbox.

    Great branding doesn't need a slogan but it can help. It's all about imprinting the message into the consumers mind.

    They did a study on Coke a little while back and the term "coke" was like the 2nd most recognized name in the WORLD (nest to "ok"). That's pretty good right? Nope. Coke still spends ungodly amounts of money to keep that brand awareness. Slogan or no slogan. You see a red can with white cursive on it you know it's a Coke.

    TL;DR version:
    Just make an impact that customers don't forget.
     
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  8. Amsterdammer

    Amsterdammer Power Member

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    "Product name, if losing weight is your game" For a gambling environment.
    "Product name, extra weight is a shame." For an Anna site environment.
    "Product name, for eternal fame." For a low educated environment.
    "Product name, we are not to blame." Lawyer environment.

    ~Random Answer. :p

    Was a bit curious how many I could come up with on the spot. Not all are well thought thru. lol
     
  9. ibilalx

    ibilalx Registered Member

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    I feel like slogans can make a impact for new and upcoming businesses. McDonalds slogan and lovin it always reminds me of the jingle with the song. I think incorporating a song with your business is key. Just a few points. I just feel like slogan makers are not noticed as much. Just my 0.02. I just notice many businesses don't have a slogan.