OK now this is very simple, but it works. Follow these steps.
[LIST=1]
[*]Create your campaign, research your keywords etc, build your site.
[*]Ensure you have a privacy policy, copyright statement, terms & conditions.
[*]Choose your keyword you want to get to 10/10.
[*]Group that keyword in adgroup with maybe 5-10 other very similar keywords (extremely similar).
[*]Create a landing page called site.com/main-keyword.html
[*]On that landing page, include your keyword in the <title></title>, H1 Tags, and 3-5 times in the main copy of the site. As well as any alt tags on images (use full descriptions, not keyword spamming).
[*]Put keyword into meta description & meta keywords, mixed in with other relevant keywords.
[*]Create an Ad on your adgroup (plus several more), which include that keyword in your main title, and the 2 lines of copy they give you.
[*]Make the ad display URL as site.com/keyword
[*]Link it to your new landing page.
[*]Done, rinse and repeat for all your other keywords.
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