Hi, as the title suggests, I was slapped by Google early in 2012. I had a few sites, but 2 mainly that brought in a modest £200-£300 a month with not much effort put in on my part. Then one night (and this could be coincidence) I made a couple of changes to the site - mainly reducing a couple of image sizes, and next morning my main site dropped from position 5 to not in top 300 for all keywords. Then all my other sites followed. I suspect I was systematically f'd up by the Panda. I gave it a couple of weeks but there was no change in position so I made some changes, but nothing happened. After a couple of months I decided to sulk about it and lost all interest for around a year. All of my sites were mainly affiliate sites. The content wasn't amazing but it was alright. They ranked on page 1 of google for main keywords for at least 2 years before the fall from grace. I had built links to them through mainly articles, guest posts, comments, forums and some squidoo pages. Nothing dodgy on or off site. I have written off those sites and although advice on what happened is welcome it isn't what I am after. Here is my question: I have now made another site as I spotted a few nice low competition keywords, with good earning potential. I obviously want it to start earning me some cash. My onsite SEO is fine (I think) but I need to do some off site work. I don't want to muck it up and ruin my chances of a page 1 ranking. What are the most important off site things I can do in 2013 that wont upset the mighty google? I honestly feel scared to start building links at the moment. I have spent 3 weeks developing the site and I don't want to have wasted my time. So far all I have done is created a fb page and a twitter page. I was tempted to buy 1500 fb likes but don't want to do anything that appears dodgy in the eyes of Big G. Any advice much appreciated.