I want to promote my travel website on Skyscanner. Should I join their affiliate program or use their advertising program? Which option is better for driving traffic to my website?
If you want to promote your site I recommend meta ads and google ads, in my opinion skyscanner costs you too much and does not bring you the results you want
I’d probably try the affiliate side first. If it brings some decent traffic and bookings, then you’ll have a better idea if it’s worth spending money on their ads. Seems safer than paying for traffic straight away.
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