One of our competitor's sites has a sitemap that every time your refresh it, the 'lastmod' date and time changes to the current time.
Firstly, what are they using to do that and secondly, does it impact SEO? I'm guessing it could as it might seem the site is always updating to crawl bots.
Thanks
Firstly, what are they using to do that and secondly, does it impact SEO? I'm guessing it could as it might seem the site is always updating to crawl bots.
Thanks