Site title disappeared on Google search results

Mr Vlad

Mr Vlad

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Hi,

Today I noticed that my site lost rankings for most terms. At first I thought it got deindexed, but the url still shows up in Google.

The problem is that the site title switched from something like that:
Buy Chuppa Chups and Mups: Lifetime Guarantee, from $0.99!

to just a brand name..

The title on my site didn't change, but for some reason Google is no longer using the title/description from the meta tags. Obviously because I no longer have any keywords in my title/desc, the site disappeared from serp.

Can anyone help or advise please?
 
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Without keywords in the title, meta and descriptions, how will Google bots decide what's your site is all about?
 
Cshark said:
Without keywords in the title, meta and descriptions, how will Google bots decide what's your site is all about?
Click to expand...

That's the thing, the site has full title/meta/desc with my target keywords. It's almost 2 years old and was working fine up till a couple days ago.

Google just doesn't see the title/desc anymore. Replaces desc dynamically and for the title it uses the site name. I have no idea how to revert it.
 
This is common thing nowadays.
Read the following article from the Google https://support.google.com/webmasters/answer/35624?hl=en

If we've detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There's a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. Once we know the user's query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.
Click to expand...
 
just make unique content with keywords and backlink in social media it ill increases your page rank
 
The site must have title, description and keyword. Without these google won't allow your site. You should give unique content with keywords. If you copy content from another site. Google considered it as spam. Submit your link in social media sites.
 
God, so many useless posts made just to increase the post count... I know how SEO works, and I know that sites dance in search results. That's not the problem, my site just lost it's title completely on Google search results... that never happened to me, so I asked here if anyone knows.


duca said:
This is common thing nowadays.
Read the following article from the Google https://support.google.com/webmasters/answer/35624?hl=en
Click to expand...

Thanks buddy, as they say Google might generate dynamic title that's more relevant. In this case it should grab some content from the site and insert it into the desc/title with related keywords.

In my case, however, I only get the brand name in the title, nothing else... So it doesn't feel like Google is attempting to generate titles for me using relevant content/keywords from my site.

Still wondering what it could be.
 
Put Keywords in title, meta tags, description, headings etc once again and start Back-Linking process
 
vladmedv said:
God, so many useless posts made just to increase the post count... I know how SEO works, and I know that sites dance in search results. That's not the problem, my site just lost it's title completely on Google search results... that never happened to me, so I asked here if anyone knows.




Thanks buddy, as they say Google might generate dynamic title that's more relevant. In this case it should grab some content from the site and insert it into the desc/title with related keywords.

In my case, however, I only get the brand name in the title, nothing else... So it doesn't feel like Google is attempting to generate titles for me using relevant content/keywords from my site.

Still wondering what it could be.
Click to expand...

Check your meta tag and test it. And see if it has something to do with seo plugin.
 
vladmedv said:
God, so many useless posts made just to increase the post count... I know how SEO works, and I know that sites dance in search results. That's not the problem, my site just lost it's title completely on Google search results... that never happened to me, so I asked here if anyone knows.


Thanks buddy, as they say Google might generate dynamic title that's more relevant. In this case it should grab some content from the site and insert it into the desc/title with related keywords.

In my case, however, I only get the brand name in the title, nothing else... So it doesn't feel like Google is attempting to generate titles for me using relevant content/keywords from my site.

Still wondering what it could be.
Click to expand...

Definitely been some posts on here from people who have no understanding of what you're saying.

Is this happening on more than one page? Do you have sufficient content, using both the keyword and LSI phrases to warrant ranking for the phrase you're searching for? How long was the site ranking for originally, and how high were you ranking?

First of all, if Google are dynamically generating a title for you - which seems the most likely reason for this - then they wouldn't be dropping you in the rankings because your keyword is not in the title. I have seen this happen to different degrees, although they generally offer more content than simply the brand name. IIt would generally suggest that they aren't seeing the relevance on your page/site for the phrase, which is why I've asked the questions above.

Failing that, it does seem possible that some kind of content penalty could be in play - presumably you've checked search console for manual penalty warnings? However, without seeing the site this is purely speculation, but is what I would look into first.

Other than that, if your site is included in Dmoz, as that link provided above states, Google certainly used to be able to pull titles and descriptions straight from there. I'm unsure under what circumstances they do this now, but you can throw this in the header to stop it if that happens to be the cause:
<meta name="googlebot" content="noodp">

A bit more info would help!
 
1. There could be a mismatch between your existing title, the content of your page and the keywords. Hard to say without additional data.

2. Google is checking whether there is a co-relation between your brand name and the keyword by checking the CTR. Think of this like Google A/B testing your page - if the CTR drops below a certain amount when the title is your brand name, the algorithm will naturally drop you in the rankings. However, if the CTR increases below expected amount, your brand is relevant and your rankings may go up (once the test finish).
 
kickthat said:
Definitely been some posts on here from people who have no understanding of what you're saying.

Is this happening on more than one page? Do you have sufficient content, using both the keyword and LSI phrases to warrant ranking for the phrase you're searching for? How long was the site ranking for originally, and how high were you ranking?

First of all, if Google are dynamically generating a title for you - which seems the most likely reason for this - then they wouldn't be dropping you in the rankings because your keyword is not in the title. I have seen this happen to different degrees, although they generally offer more content than simply the brand name. IIt would generally suggest that they aren't seeing the relevance on your page/site for the phrase, which is why I've asked the questions above.

Failing that, it does seem possible that some kind of content penalty could be in play - presumably you've checked search console for manual penalty warnings? However, without seeing the site this is purely speculation, but is what I would look into first.

Other than that, if your site is included in Dmoz, as that link provided above states, Google certainly used to be able to pull titles and descriptions straight from there. I'm unsure under what circumstances they do this now, but you can throw this in the header to stop it if that happens to be the cause:
<meta name="googlebot" content="noodp">

A bit more info would help!
Click to expand...

Thanks a lot buddy, a lot of great info there!

This is happening only on the homepage, other pages have their titles as before.

I checked the search console and there are no penalties whatsoever. There is certainly enough content on the page, it's relevant and includes a good number of keywords spread out over h1, h2, h3, etc.

It's quite interesting actually. The first day this happened, I lost all ranks. Yesterday, however, my ranks got back up to where they were, even though the title on search results is still just the brand name. I definitely don't think that the title changed because there is no relevance, especially that it's just the brand name, if it was a set of other keywords I could agree on that, but no in this case.

The site is not included in Dmoz, but it is possible that Google is taking the title of my site from some other authority site. Perhaps Trustpilot? My site is listed there.

I'll try the meta you suggested. I'll also send you a PM with my site details, perhaps you could see it yourself, it is an interesting seo phenomenon, and a dangerous one (what if Google starts doing this more often?)

Thanks a lot for your help!
 
nikita12 said:
1. There could be a mismatch between your existing title, the content of your page and the keywords. Hard to say without additional data.

2. Google is checking whether there is a co-relation between your brand name and the keyword by checking the CTR. Think of this like Google A/B testing your page - if the CTR drops below a certain amount when the title is your brand name, the algorithm will naturally drop you in the rankings. However, if the CTR increases below expected amount, your brand is relevant and your rankings may go up (once the test finish).
Click to expand...

Thanks a lot buddy! I really doubt that, the site has great on-page optimization. Title/content/keywords are all related. I've been doing SEO for dozens of sites since 2010, this is the first time something like this happened.

I really hope it's not Google A/B testing, because this definitely won't increase my search CTR..

Thanks for the input!
 
did you recently update your seo plugin? happen to me awhile back just update your meta in the plugin and a simple fetch from webmaster tools will get it done.
 
Had the same thing a few times. Never found a way round it.
 
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