1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Site title disappeared on Google search results

Discussion in 'Black Hat SEO' started by Mr Vlad, Apr 1, 2016.

  1. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2012
    Messages:
    475
    Likes Received:
    378
    Occupation:
    Wiki Guru
    Location:
    Pandora
    Home Page:
    Hi,

    Today I noticed that my site lost rankings for most terms. At first I thought it got deindexed, but the url still shows up in Google.

    The problem is that the site title switched from something like that:
    Buy Chuppa Chups and Mups: Lifetime Guarantee, from $0.99!

    to just a brand name..

    The title on my site didn't change, but for some reason Google is no longer using the title/description from the meta tags. Obviously because I no longer have any keywords in my title/desc, the site disappeared from serp.

    Can anyone help or advise please?
     
  2. NawtyBoy

    NawtyBoy Junior Member

    Joined:
    Nov 13, 2015
    Messages:
    158
    Likes Received:
    28
    Gender:
    Male
    Occupation:
    Real Estate Consultant
    Location:
    Mumbai, India
    Are you building links?
     
  3. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2012
    Messages:
    475
    Likes Received:
    378
    Occupation:
    Wiki Guru
    Location:
    Pandora
    Home Page:
    Yep, have a campaign running now.
     
  4. Cshark

    Cshark Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 25, 2011
    Messages:
    1,359
    Likes Received:
    184
    Gender:
    Male
    Occupation:
    Grinding
    Location:
    NYC
    Without keywords in the title, meta and descriptions, how will Google bots decide what's your site is all about?
     
  5. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2012
    Messages:
    475
    Likes Received:
    378
    Occupation:
    Wiki Guru
    Location:
    Pandora
    Home Page:
    That's the thing, the site has full title/meta/desc with my target keywords. It's almost 2 years old and was working fine up till a couple days ago.

    Google just doesn't see the title/desc anymore. Replaces desc dynamically and for the title it uses the site name. I have no idea how to revert it.
     
  6. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

    Joined:
    Apr 11, 2015
    Messages:
    2,458
    Likes Received:
    916
    Home Page:
    Odd, has never happened to me.
     
  7. duca

    duca Registered Member

    Joined:
    Sep 18, 2008
    Messages:
    67
    Likes Received:
    17
    This is common thing nowadays.
    Read the following article from the Google https://support.google.com/webmasters/answer/35624?hl=en

     
  8. Furious Man

    Furious Man Jr. VIP Jr. VIP

    Joined:
    Aug 4, 2015
    Messages:
    1,514
    Likes Received:
    234
    just make unique content with keywords and backlink in social media it ill increases your page rank
     
  9. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    1,856
    Likes Received:
    188
    The site must have title, description and keyword. Without these google won't allow your site. You should give unique content with keywords. If you copy content from another site. Google considered it as spam. Submit your link in social media sites.
     
  10. kriwil

    kriwil Regular Member

    Joined:
    Apr 20, 2015
    Messages:
    205
    Likes Received:
    26
    quite your site are in google dance, wait in a few weeks, also update content and build HQ links
     
  11. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2012
    Messages:
    475
    Likes Received:
    378
    Occupation:
    Wiki Guru
    Location:
    Pandora
    Home Page:
    God, so many useless posts made just to increase the post count... I know how SEO works, and I know that sites dance in search results. That's not the problem, my site just lost it's title completely on Google search results... that never happened to me, so I asked here if anyone knows.


    Thanks buddy, as they say Google might generate dynamic title that's more relevant. In this case it should grab some content from the site and insert it into the desc/title with related keywords.

    In my case, however, I only get the brand name in the title, nothing else... So it doesn't feel like Google is attempting to generate titles for me using relevant content/keywords from my site.

    Still wondering what it could be.
     
    • Thanks Thanks x 3
  12. Cha Wong

    Cha Wong Regular Member

    Joined:
    Feb 1, 2016
    Messages:
    230
    Likes Received:
    10
    Occupation:
    SEO Expert & Social Media Marketer (Beginner)
    Location:
    Singapore
    Put Keywords in title, meta tags, description, headings etc once again and start Back-Linking process
     
  13. 512 Designs

    512 Designs Junior Member

    Joined:
    Jun 10, 2015
    Messages:
    134
    Likes Received:
    9
    Gender:
    Female
    reset your website and . setup again . first backup your data
     
  14. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

    Joined:
    Jan 19, 2011
    Messages:
    2,097
    Likes Received:
    543
    Location:
    404 Not Found
    Check your meta tag and test it. And see if it has something to do with seo plugin.
     
  15. kickthat

    kickthat Jr. VIP Jr. VIP

    Joined:
    Sep 18, 2014
    Messages:
    346
    Likes Received:
    401
    Gender:
    Male
    Location:
    UK
    Definitely been some posts on here from people who have no understanding of what you're saying.

    Is this happening on more than one page? Do you have sufficient content, using both the keyword and LSI phrases to warrant ranking for the phrase you're searching for? How long was the site ranking for originally, and how high were you ranking?

    First of all, if Google are dynamically generating a title for you - which seems the most likely reason for this - then they wouldn't be dropping you in the rankings because your keyword is not in the title. I have seen this happen to different degrees, although they generally offer more content than simply the brand name. IIt would generally suggest that they aren't seeing the relevance on your page/site for the phrase, which is why I've asked the questions above.

    Failing that, it does seem possible that some kind of content penalty could be in play - presumably you've checked search console for manual penalty warnings? However, without seeing the site this is purely speculation, but is what I would look into first.

    Other than that, if your site is included in Dmoz, as that link provided above states, Google certainly used to be able to pull titles and descriptions straight from there. I'm unsure under what circumstances they do this now, but you can throw this in the header to stop it if that happens to be the cause:
    <meta name="googlebot" content="noodp">

    A bit more info would help!
     
    • Thanks Thanks x 2
  16. nikita12

    nikita12 Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2012
    Messages:
    555
    Likes Received:
    188
    Occupation:
    DomCop Guru
    Location:
    DomCop
    Home Page:
    1. There could be a mismatch between your existing title, the content of your page and the keywords. Hard to say without additional data.

    2. Google is checking whether there is a co-relation between your brand name and the keyword by checking the CTR. Think of this like Google A/B testing your page - if the CTR drops below a certain amount when the title is your brand name, the algorithm will naturally drop you in the rankings. However, if the CTR increases below expected amount, your brand is relevant and your rankings may go up (once the test finish).
     
    • Thanks Thanks x 1
  17. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2012
    Messages:
    475
    Likes Received:
    378
    Occupation:
    Wiki Guru
    Location:
    Pandora
    Home Page:
    Thanks a lot buddy, a lot of great info there!

    This is happening only on the homepage, other pages have their titles as before.

    I checked the search console and there are no penalties whatsoever. There is certainly enough content on the page, it's relevant and includes a good number of keywords spread out over h1, h2, h3, etc.

    It's quite interesting actually. The first day this happened, I lost all ranks. Yesterday, however, my ranks got back up to where they were, even though the title on search results is still just the brand name. I definitely don't think that the title changed because there is no relevance, especially that it's just the brand name, if it was a set of other keywords I could agree on that, but no in this case.

    The site is not included in Dmoz, but it is possible that Google is taking the title of my site from some other authority site. Perhaps Trustpilot? My site is listed there.

    I'll try the meta you suggested. I'll also send you a PM with my site details, perhaps you could see it yourself, it is an interesting seo phenomenon, and a dangerous one (what if Google starts doing this more often?)

    Thanks a lot for your help!
     
  18. Mr Vlad

    Mr Vlad Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2012
    Messages:
    475
    Likes Received:
    378
    Occupation:
    Wiki Guru
    Location:
    Pandora
    Home Page:
    Thanks a lot buddy! I really doubt that, the site has great on-page optimization. Title/content/keywords are all related. I've been doing SEO for dozens of sites since 2010, this is the first time something like this happened.

    I really hope it's not Google A/B testing, because this definitely won't increase my search CTR..

    Thanks for the input!
     
  19. lilmasta

    lilmasta Elite Member

    Joined:
    May 21, 2009
    Messages:
    2,467
    Likes Received:
    1,137
    Gender:
    Male
    Location:
    192.168.0.1
    did you recently update your seo plugin? happen to me awhile back just update your meta in the plugin and a simple fetch from webmaster tools will get it done.
     
  20. mickyfu

    mickyfu Jr. VIP Jr. VIP

    Joined:
    Dec 14, 2011
    Messages:
    6,824
    Likes Received:
    19,609
    Location:
    Solihull Young Offenders
    Had the same thing a few times. Never found a way round it.