Site Structure Question - How Should I Do It?

Ok so I got to work on a law website, decent stats and performance:



However, I don't think I like the site structure, but wanted to check what you guys think before I propose any changes.

So they have office in NY, but also do work in other states as all of it can be done online, but they don't have actuall locations there.

Each state has it's page, for example Lawyer California, and then from there you can see all services they offer, meaning the structure is

site.com/california/immigration-law
site.com/california/visa-law
etc

This creates KW cannibalization where for example site.com/california/immigration-law competes with site.com/florida/immigration-law for immigration law KW

What I would like to do is make services pillar pages from which you go down, for example:

site.com/immigration-law/california
site.com/immigration-law/florida
etc

This restructure would put emphasis on services themselves rather than locations. I also believe it would help with cannibalization since the pillar page would now be ranking for the main keyword, for example site.com/immigration-law/ would rank for immigration law.


Hope this makes sense - thoughts?

bojanpeic said:

What I would like to do is make services pillar pages from which you go down, for example:

site.com/immigration-law/california
site.com/immigration-law/florida
etc

This restructure would put emphasis on services themselves rather than locations. I also believe it would help with cannibalization since the pillar page would now be ranking for the main keyword, for example site.com/immigration-law/ would rank for immigration law.

Click to expand...

This strategy seems better to me - service first, because most of the people who visit the site will be looking at services first instead of locations. The only con I can think of is that it will be a little bit difficult for the sub-pages to rank in those locations for the services offered, but this can be achieved with a little extra effort.
Create pillar pages for each category and list all the locations the firm serves on that page. Easy to browse, and internal linking is also done for easy indexing and link equity.

V said:

This strategy seems better to me - service first, because most of the people who visit the site will be looking at services first instead of locations. The only con I can think of is that it will be a little bit difficult for the sub-pages to rank in those locations for the services offered, but this can be achieved with a little extra effort.
Create pillar pages for each category and list all the locations the firm serves on that page. Easy to browse, and internal linking is also done for easy indexing and link equity.

Click to expand...

Yea had the same thought process, thank you.

The concern is on point, but I currently have those location pages competing with each other for service keyword so there’s not really much to lose.

I will propose the service-first structure and see how it goes - thanks again for the insight!