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Site review

Discussion in 'White Hat SEO' started by darekmoore, Feb 28, 2013.

  1. darekmoore

    darekmoore Newbie

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    hello guys, kindly pls give a site review for my website nursingbusinessguide (dot) com, I just updated my on-page seo for my index, just want to know if I am doing it right? feel free to give advices, or what to add, change and needs to be removed. thanks in advance guys!
     
  2. Endire

    Endire Elite Member Premium Member

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    Darekmoore,

    I think you are kind of getting the idea but there are some issues. I'll just talk about the home page and then you can apply these principles to other pages.

    When Optimizing a web page, it needs to have a central theme revolving around one keyword phrase and its variants. You can target more than one phrase on the page however they all need to be closely related. Once you have determined that term or phrase, they should be represented in the architecture of the page. For instance in the title tag, meta description, headers and copy of the page. You should front load your title tag (i.e. most important keyword term/phrase first). The same is true for your meta description.

    On you r home page, I'm assuming you want to target "nursing agency business"? You have this phrase in the title and meta but you could move them further forward to the beginning. Also, you might want to think about re-writing the meta description all together. Remember that this is the one chance you will have to "market" a link to your site in SERP's. People scan through meta descriptions before they click on links. If it is poorly written or they don't see the keyword phrase right away, they move on.

    Another issue is your keywords meta tag. I would remove everything except the phrase "nursing agency business" and its variants. Include only the words that are targeted on the page (or that should be targeted on the page) in this tag. Note that Google does not use this tag as a ranking factor any longer and Bing actually doubles use of this tag as a ranking factor and a spam indicator.
    http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

    Next, I cannot seem to find a header tag on the page. It may be there and I may have missed it however you want to be sure your keyword phrase is in this tag and also in the copy below it. Here is what happens, search engine spider finds your site. Spider crawls the page. Spider finds keyword in header tag and looks to see if content beneath header tag is about that keyword (as it should be).

    I see your keyword here,

    <b><font face="Arial" size="5" color="#016483">What's New In Nursing Agency
    Business</font></b>
    But not in a header tag.

    Another problem is that in the thin content underneath the first mention of a keyword in the copy of the page, nowhere is the keyword seen again.

     <p><font face="Arial">Nursing Agency Custom Software Solutions
    " a revolutionary software develop by <b><font color="#FF9900">Nursingbusinessguide.com's</font></b>
    team of programmers to provide you the back-office solutions
    for your nursing or medical staffing agency. Exclusively
    catered for the medical staffing agency, "Nursing Agency
    Custom Software Solutions" provides robust backend office
    solution that can handle even the largest agency.
    Whatever keyword phrase you are targeting, the entire page needs to be consistent with that. Look at it from a readers point of view who may be interested in information about Nursing Agency Businesses. They use the term in Google to find a website about this phrase. They see your meta description with the keyword term and think "oh, here is what I'm looking for". They click through to your site and nowhere on the page is there a mention of Nursing Agency Business. Sure the content may talk about something similar but to a user, that keyword is very important to know they are looking at the right information.

    Check out these tips for onsite best practices. They should help you,

    http://www.seomoz.org/learn-seo/on-page-factors

    Best,

    Shawn
     
    • Thanks Thanks x 7
  3. berap

    berap Registered Member

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    Very well explained Shawn! what an effort, 100k Thumbs up!
     
  4. Ramus313

    Ramus313 Power Member

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    Although this doesnt apply to me, that was an impressive response! Thanks given
     
  5. Transportantes0

    Transportantes0 Registered Member

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    -thecontentauthority

    I Needed this as well, great response and I definitely learned a lot from it, thanks given.
     
  6. darekmoore

    darekmoore Newbie

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    Thank you so much shawn.. this is really helpful, i have change my meta datas...
    how about the image "alt" tags is it ok if I put lets say more than 10 alt image tags in my index page?
     
  7. KeyzDT

    KeyzDT Power Member

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    impressive site. interesting niche.

    overall it looks a bit congested...took me longer than it should to navigate your site (menu bar is a bit easy to miss) looks like you got a lot of ads jumping out. I would put more free info and less ads
     
  8. geomuss

    geomuss Regular Member

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    Did you make it in X site pro or something similar ?
     
  9. darekmoore

    darekmoore Newbie

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    no sir i just made it through photoshop and sliced it on frontpage 2003
     
  10. geomuss

    geomuss Regular Member

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    Ok, that would explain a few things.

    As was described quite eloquently above, you really need to look at your basic onsite SEO.
    For instance keywords meta tag is redundant for Google. As well as the contentauthority said
    your meta description needs a little tweak, you need to sell you site in those 160 characters.

    Read basics of SEO, there are guides everywhere especially here on BHW and do not buy any
    services for back linking until you have or you will be throwing your money away.

    Good Luck and if you are really stuck and baffled by it all post in the thread and we can help out
     
    • Thanks Thanks x 1
  11. pavanai

    pavanai Newbie

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    Very good explanation. Cheers to contentauthority!
     
  12. darekmoore

    darekmoore Newbie

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    guys I have edited my index can you check it out.. nursingbusinessgiude (dot) com
     
  13. petrovski

    petrovski Regular Member

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    Great advice, I have read over your responses on several threads and they are always helpful.
     
    Last edited: Mar 5, 2013