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Site Restructuring and Minimizing Damage

Discussion in 'Black Hat SEO' started by emerica1184, Aug 1, 2016.

  1. emerica1184

    emerica1184 Regular Member

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    I have a site with ~100 articles on it. When i made this site 4 years ago, I was a noob to IM and had no clue regarding proper silo structure. After reading BTB's post and rankxl's course, it seems I missed a crucial ingredient in an authority site build plan and now realize the real value.

    My questions:

    1. Have you successfully restructured a site for the better?
    2. If I change permalink structure, are my backlinks now worthless? eg. change from %postname% to %category%postname%, will links pointing to just the postname not work now?
     
    Last edited: Aug 1, 2016
  2. ridersark

    ridersark Regular Member

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    Good that you are planning to improve your site architecture.

    To answer your questions

    1. I haven't resurrected any site from the dead. But I have changed the permalink structure of my site once.

    2. If you wish to change the permalink structure then this is what I would suggest.

    Change the permalink structure in wp to have something similar to www.**yoursite**.com/***post-name***/
    Install the Quick Redirects plugin and then use it to do a 301 redirect from the old post to the new post. This will make all the backlinks pointing to the old post to be redirected to the new post.
     
  3. MikeyMikey13

    MikeyMikey13 Supreme Member

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    I did this over the last month with subpages.

    I did them one at a time and 301'd old url to new.

    The rankings have come back every time, maybe 1 place below but that could be other external factors affecting that.
     
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Is your site ranking well enough that you are risking much in a change? And if it IS ranking well, why change it? Two questions to ask yourself...

    -ThopHayt
     
  5. emerica1184

    emerica1184 Regular Member

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    The majority of my traffic comes from yahoo/bing, i'm hardly in top 100 for any of my keywords in google. So I would say no, there isn't too much at stake. I'm confident it isn't a competition issue, lots of my keywords are ranking sites purely on strong domains (ie. no page backlinks, not optimized for keyword, etc).