Hi guys,
I have a site that is being re-designed and re-launched in September. The domain will remain the same.
I've compiled this list of tasks that will need doing. What else will need doing to ensure that no visibility is lost, and that SEO isn't negatively impacted once the new site is live?
Crawl Existing Site (Screaming Frog)
Crawl Test Site (Can I use screaming frog to crawl a new site, or will i have to do this through another method such as this http://deepcrawl.co.uk/guides/selecting-domains)
Crawl Live site post migration (Screaming Frog)
Compare the crawled lists. At this stage I'll be looking to make sure all the pages are there, and nothing is 'missing'. What else should i be looking for?
Find Broken Links, 404's.
Address broken links
Compile a list of 301's to remedy the 404's
Implement Re-directs through htaccess
Use the change of address feature in WMT to ensure it is pointed at the new site
Check that Google Analytics is working
Make sure robots.txt is allowing spiders to crawl the site
Generate Sitemap & Submit to WMT
How does this look? Anything major i've omitted?
Thanks
I have a site that is being re-designed and re-launched in September. The domain will remain the same.
I've compiled this list of tasks that will need doing. What else will need doing to ensure that no visibility is lost, and that SEO isn't negatively impacted once the new site is live?
Crawl Existing Site (Screaming Frog)
Crawl Test Site (Can I use screaming frog to crawl a new site, or will i have to do this through another method such as this http://deepcrawl.co.uk/guides/selecting-domains)
Crawl Live site post migration (Screaming Frog)
Compare the crawled lists. At this stage I'll be looking to make sure all the pages are there, and nothing is 'missing'. What else should i be looking for?
Find Broken Links, 404's.
Address broken links
Compile a list of 301's to remedy the 404's
Implement Re-directs through htaccess
Use the change of address feature in WMT to ensure it is pointed at the new site
Check that Google Analytics is working
Make sure robots.txt is allowing spiders to crawl the site
Generate Sitemap & Submit to WMT
How does this look? Anything major i've omitted?
Thanks