Nothing more than a penalty of some sort. Perform these checks:
- Check your rankings to find out if your site has dropped for your key terms
- Make sure your site hasn't been hacked
- Make sure you aren't inadvertently blocking Google from indexing your pages
- Check your link profile for any negative SEO activity
- Ensure you haven't engaged in any spammy link building activity
- Check your articles for over-optimisation
- Log into your WMT account and look for any manual actions message
- Did you link to your site from blog networks?
OP probably your KW ranking are dropping. You need to build quality backlinks, Its never enough to only rank the KW you need to maintain the position with new backlinks.
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