Site advice,
- Thread starter fishcack
- Start date
Hi Sam,
The domain is leavinguni
And we are targeting
leaving university, jobs,careers, career advice, graduates, undergraduates, undergrads, graduate jobs, graduation
Please be as harsh as possible as i'm very new to any of this and any criticism and advice is greatly received.
BR
Will
The domain is leavinguni
And we are targeting
leaving university, jobs,careers, career advice, graduates, undergraduates, undergrads, graduate jobs, graduation
Please be as harsh as possible as i'm very new to any of this and any criticism and advice is greatly received.
BR
Will
Sam Wylde said:
Endire
Elite Member
- Mar 27, 2012
- 1,756
- 1,075
Fishcack,
There are a couple of things I noticed right off the bat. Your onsite needs a lot of work to be more consistent and effective.
Lets take some simple things first. Generally when you target keywords, you will want to build a page around each one and its variants. For instance if you are targeting jobs you might use job, jobs, find jobs, etc. Once you decide what those are for each page, those pages should be optimized for those words. This means the keyword phrases should be in the title tag, the meta description, the headers of the page and the copy of the page (with around 2% keyword density). The keyword should also be a menu item if possible and should also be in the URI of the page. For instance www.example.com/keyword
Your menus, title tags, page copy and URL's do not follow these basic themes. For instance your "Job Seekers" menu item should probably be called "careers" or "Seeking Careers" or something with careers in it. The URI reads "candidates". This should be careers as well since this is one of your target keywords. Your header (<h1> tag) reads "Job Seekers" and it should have the word careers in it. For instance "We Help Develop Careers". The copy underneath this header should be about careers and only about that.
You should follow this theme for every keyword phrase you are targeting for as many pages on your site that you can realistically apply them too. What I mean by that is you should not optimize pages like privacy policy or contact us with target keywords unless you can make the page about that keyword.
Another thing is, you might want to target some more specific keyword phrases. Generally, one word terms that are very common are extremely difficult to rank well for not so much because they are competitive but because they are ambiguous. For example someone typing in "jobs" to a search engine could be looking for a definition, job listings, or any number of other things. Most of the time better converting traffic is going to use more specific search terms. For instance a better visitor to your site might use "changing to a new career", "changing careers" or "start a new career".
SEOMoz has some good onsite optimization tips you should check out.
Hope that helps,
Shawn
There are a couple of things I noticed right off the bat. Your onsite needs a lot of work to be more consistent and effective.
Lets take some simple things first. Generally when you target keywords, you will want to build a page around each one and its variants. For instance if you are targeting jobs you might use job, jobs, find jobs, etc. Once you decide what those are for each page, those pages should be optimized for those words. This means the keyword phrases should be in the title tag, the meta description, the headers of the page and the copy of the page (with around 2% keyword density). The keyword should also be a menu item if possible and should also be in the URI of the page. For instance www.example.com/keyword
Your menus, title tags, page copy and URL's do not follow these basic themes. For instance your "Job Seekers" menu item should probably be called "careers" or "Seeking Careers" or something with careers in it. The URI reads "candidates". This should be careers as well since this is one of your target keywords. Your header (<h1> tag) reads "Job Seekers" and it should have the word careers in it. For instance "We Help Develop Careers". The copy underneath this header should be about careers and only about that.
You should follow this theme for every keyword phrase you are targeting for as many pages on your site that you can realistically apply them too. What I mean by that is you should not optimize pages like privacy policy or contact us with target keywords unless you can make the page about that keyword.
Another thing is, you might want to target some more specific keyword phrases. Generally, one word terms that are very common are extremely difficult to rank well for not so much because they are competitive but because they are ambiguous. For example someone typing in "jobs" to a search engine could be looking for a definition, job listings, or any number of other things. Most of the time better converting traffic is going to use more specific search terms. For instance a better visitor to your site might use "changing to a new career", "changing careers" or "start a new career".
SEOMoz has some good onsite optimization tips you should check out.
Hope that helps,
Shawn