Quick question: I'm looking to start a new niche site. I've found a great keyword/niche, but had a question about EMD's. There are 2 search terms: singular: "[keyword] review" and the plural: "[keyword] reviews". There's an EMD .co available for the singular, but the plural has 20x more searches. When comparing them in Market samurai, the results for the top 10 appear to be the same. Will using the singular help me get an EMD bonus in serps?