Thought I would ask this one here, maybe too basic for some to answer but I guess always good for someone else to read afterwards having the same doubt. I'm recently getting into the "Local businesses" domains deal, stuff like "Hospitals in Essex" kind of thing, now, being faced with both domains available: hospitalsinessex hospitalinessex and hospitalsessex hospitalessex which one(s) would you register (.coms)? a) Singular version? b) Plural version? c) All ? d) with the "in" or without? d) Based on exact keyword results amount on google? By the way, i'm not targetting "Hospitals in essex" and yes the domains are available so if you want go ahead and register them.