If it's not common then is it marketable as a unique trademark? You can do a trademark search at TESS (Google it) and maybe you can then flip it to a start-up. There was an article about how all the good domain names are taken.
I managed to get a 4 letter product domain name. By using redirects, I also use it as my own personal URL shortener. Hell, if it's simple enough, use it as an memorable redirect to somewhere else.
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