How can he have templates, you write about the product, you read the product information and rewrite your opinion.
There no templates it your brain and typing.
You must type in a good SEO structure as well, so your blog/page get indexed and found with Google algo
You need backlinks and web2.0 rightups about your blog to get plenty of traffic.
When everything indexed and running, you then add more articles every day until you hit number 1 in Google for your desired keywords.
Blogging not that easy take time to learn.
The only good part about review blogging is if the product just releasing you got a good chance of getting indexed high and earn.
X5 1200 articles about tight....(( start, ()
Usually clickbank afflicate .