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Single or Multiple domains?

Discussion in 'White Hat SEO' started by Dierus, Apr 14, 2017.

?

One huge webshop (single domain) or multiple niché webshops (mulidomain)

  1. Single domain

    1 vote(s)
    100.0%
  2. Multiple domain

    0 vote(s)
    0.0%
  1. Dierus

    Dierus Newbie

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    Hi people from BHW,

    I work for a company that has more than 100+ individual niche webshops with their own domain, 9 out of 10 of these domains score on the 1st page of Google with high volume keywords (per domain we have about of 100 links, if we combined all the links from the separate domains it will be around 12.000 links).

    Currently we are orientating to go to one single domain and to redirect all exciting shops to 1 domain to boost brand awareness and cross-selling.

    What negative/positive effects can we expect in your eyes? Do you guys suggest to keep using the seperate domains or prefer single domain?

    Thanks in advance!
     
  2. bignose

    bignose Jr. VIP Jr. VIP

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    Usually people do the other way around. Split a single shop into verticals and brands.

    I think you'd better ask at some specializing marketing forum. SEO wise - i wouldn't recommend that either.
     
  3. darulez

    darulez Jr. VIP Jr. VIP

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    OMG. what on earth have i just read???

    "we deliberately try fo fuckup rankings"
     
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  4. Dierus

    Dierus Newbie

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    So you think going back to one single domain will have great consequences for the rankings. But from a long-term perspective, having one single domain with a lot of domain/pr power should be better SEO wise if we would add/launch new niche produductgroups instead of creating a new domain/shop and build all the links again from scratch. I mean how important is having the main keyword in the domain name of a niche webshop these days?

    Any idea how big of a hit we can expect on our rankings if we would go back to one single domain, 10 or 20% of our traffic?