Single or Multiple domains?

Dierus · Apr 14, 2017

Hi people from BHW,

I work for a company that has more than 100+ individual niche webshops with their own domain, 9 out of 10 of these domains score on the 1st page of Google with high volume keywords (per domain we have about of 100 links, if we combined all the links from the separate domains it will be around 12.000 links).

Currently we are orientating to go to one single domain and to redirect all exciting shops to 1 domain to boost brand awareness and cross-selling.

What negative/positive effects can we expect in your eyes? Do you guys suggest to keep using the seperate domains or prefer single domain?

Thanks in advance!

bignose · Apr 14, 2017

Usually people do the other way around. Split a single shop into verticals and brands.

I think you'd better ask at some specializing marketing forum. SEO wise - i wouldn't recommend that either.

darulez · Apr 14, 2017

Dierus said:
Hi people from BHW,

I work for a company that has more than 100+ individual niche webshops with their own domain, 9 out of 10 of these domains score on the 1st page of Google with high volume keywords (per domain we have about of 100 links, if we combined all the links from the separate domains it will be around 12.000 links).

Currently we are orientating to go to one single domain and to redirect all exciting shops to 1 domain to boost brand awareness and cross-selling.

What negative/positive effects can we expect in your eyes? Do you guys suggest to keep using the seperate domains or prefer single domain?

Thanks in advance!

OMG. what on earth have i just read???

"we deliberately try fo fuckup rankings"

Dierus · Apr 18, 2017

darulez said:
OMG. what on earth have i just read???

"we deliberately try fo fuckup rankings"

So you think going back to one single domain will have great consequences for the rankings. But from a long-term perspective, having one single domain with a lot of domain/pr power should be better SEO wise if we would add/launch new niche produductgroups instead of creating a new domain/shop and build all the links again from scratch. I mean how important is having the main keyword in the domain name of a niche webshop these days?

Any idea how big of a hit we can expect on our rankings if we would go back to one single domain, 10 or 20% of our traffic?

Single or Multiple domains?

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