One of the things I notice a lot in our trade is the urge to adopt new "cool" stuff. The principle of Keep It Simple Stupid though is a proven one. Here 's a very educational story fron Gnip. Gnip is the company that gets/processes and distributes a gazillion of data directly from Twitter (exclusive partners). In order to solve a "simple" conceptually issue, the first did the cool thing. After they realized it was inefficient, they did they reverted to a plain old simple tools. The comparison? Read it here: http://blog.gnip.com/simplicity-wins/ and keep it in mind when you are setting your design goals.