I used this on an article I wrote a while back, and got huge amounts of traffic in a relatively short amount of time. What's the secret? 1. Do some keyword research on the keyword "Scam", and everything related to it. More often than not, you'll find some MLM company or something like that, people are questioning the integrity of. 2. Next, write an article based on that company or service. Make your title something like "Questionable Company | Is it a scam". 3. Do your onpage SEO. Blast it with social signals. Wait for SERP improvements. Voila, experience relatively high CTR. When people start "investigating" something, they will click on anything presented to them. 4. Profit. Enjoy!