Let's say I've found two (or more) long tail keywords that are basically the same search term. Sample 1: "how to clean ears" Sample 2: "how to clean my ears" Sample 3: "clean my ears" When I'm developing my site to target these keywords in articles, how should I approach them? If I SEO one article to nail "how to clean ears," and create another article targeting "how to clean my ears," is Google going to recognize this and punish both articles for being similar? Is there any way right to approach this where I can target all of my keywords with subtle search differences? I know that I could always write an article one tier down and link it up to the main article, but I'd like to get all the traffic directly to my site if possible.