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Silo Structure

Discussion in 'White Hat SEO' started by frase, Jan 11, 2016.

  1. frase

    frase Junior Member

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    Hello. I want to build a new website and I want to use wordpress with a "silo" link structure. After I made some research I found that using silo I can get much better ranking. Some say that silos are not that powerful anymore, and using any other wordpress theme it has the same value.

    What is the truth then? How much a silo website is worth in a Google's eyes?

    Thank you!
     
  2. frodskii80

    frodskii80 Regular Member

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    Silo architecture is the secret sauce of SEO. Matt Cutts is on video saying that silo architecture works. If you aren't siloing your content you are killing your website's ranking power. Once you understand how to sculpt link juice (without nofollow), things get real easy. I recently watched a very competitive keyword jump from #176 to #12 with Zero backlinks by adding 12 pages of content into its silo. It's magic.


    Google is always looking for nodes of authority. When it finds a tightly themed silo with 5 or more high quality supporting articles, it puts the parent page on steroids. For any keyword, there seems to be a magic number for supporting articles that catapults the parent page to the first page. You can absolutely, positively get pages ranked with far, far fewer backlinks. The best part is that it's update proof. How often do you see an authority site get hammered? What's even better is that you can get other keywords ranked by accident! With the authority site I am currently working on, I had many "holy shit" moments when highly desirable, competitive keywords that I wasn't directly targeting got ranked in the top 5 out of the blue. For long term success, the goal is to establish your site as an authority. When you hit critical mass, you can get new keywords ranked very easily simply by creating a new silo with a few supporting pages. Your site becomes a ranking machine that powers itself.


    Silo architecture is simple. The rules:


    Most Important: only your silo parent pages go into the top navigation. DO NOT HAVE LINKS TO ANY OTHER PAGES IN YOUR TOP NAV. PERIOD! Your sub navigation is in the sidebar of your parent pages.
    1. Parents link to the children via a sidebar or list at the bottom of the page.
    2. Children link to each other via the same menu
    3. Children link to the parent with anchor text in the first paragraph.
    4. Children pages do not link anywhere else outside of the silo. Period.
    5. All pages have at least 500 words of quality content. 750 is better.
    6. Keyword density of 1-2%
    7. Include keyword stems and long tails on the parent page
    8. Use images with keywords in the Alt Attributes
    9. Use your keyword in the first sentence.
    10. Use your keyword in the last sentence.
    11. The easiest way to get ranked is to target 1 keyword phrase per page. Don't be lazy or greedy trying to get multiple keywords onto a page. Google has gotten smarter - if your content is well structured, you can get ranked for plurals and stems on the same page - example: IT Outsourcing, Oursource IT, Outsourcing IT, etc. - just use the stems and plurals on the page. Don't try and get ranked for "IT Outsourcing"', "Server Repair", and Cisco Support" on the same page. you won't get ranked for anything. Either create another silo, or make them children pages. Your SEO and content need to be laser sharp.
    12. Jurky3fo's diagram is perfect. Keep your silos tighter than a gnats asshole.
    For on-page, I use SEO Pressor, and a minimum of 500 words. I look at it as more of a check to make sure I've got all the bases covered. Samx's post is spot on for onpage.


    Content these days is cheap. My site is in the Information Technology vertical, and I get awesome 500 word articles that look like someone in my company wrote them for $15.


    GSA is an awesome product, and tiered link building is a great strategy. I use it. But... If you are trying to build a website on link spam alone, it is the lazy mans approach, and it is not going to last. When it comes to content, give Google what it wants, and what they want is high quality, tightly themed, siloed content with solid on-page optimization. No tricks. Build a solid foundation, and use Link building as a supplement, not a strategy. Feed the beast. Keep pumping quality content into your silos.

    Source:http://forum.gsa-online.de/discussion/5792/how-do-you-guys-do-onpage-seo-now

    Another very helpful thread about siloing: http://www.blackhatworld.com/blackh...-wordpress-silo-sites-using-free-plugins.html

    Enjoy :)
     
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  3. Crazy Monkey

    Crazy Monkey Jr. VIP Jr. VIP

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    Thanks for sharing your information buddy.Good information i'll useful for me
     
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  4. xjapan

    xjapan Power Member

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    i have some posts without a contents and backlinks rank on the first page with simple silo structure by using the category
     
  5. M1ndfluX

    M1ndfluX Senior Member

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    Awesome answer frodskii80! Appreciated.
     
  6. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Quite sure after going through your content..Silo is something I have added to the implementation list.
     
  7. abhi007

    abhi007 Jr. VIP Jr. VIP

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  8. frase

    frase Junior Member

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    Thank you! Very useful information.
     
  9. monicatan1985

    monicatan1985 Registered Member

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    How do you incorporate this structure of an authority blog

    What will be the content of the homepage then

    Usually, all the themes have links to the articles (of different categories) - If we cannot pass on the link juice to the content which comes under the parent page (say article under parent category) - what content will go on the homepage so as to not make it less user friendly for users

     
  10. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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  11. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    Great one buddy, I'm going to implement this on my site.
     
  12. frodskii80

    frodskii80 Regular Member

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    Homepage links to categories and categories links to their children. This is simples easy! Use a mindmap to draw your site out.

    Use your homepage to give google what it wants, a THEME. Write a few paragraphs about each category and spoonfeed google what your theme is about.

    If you read the threads I linked to it will answer all your questions and more! Dont be lazy, educate yourself and start testing.
     
  13. bobojonathan

    bobojonathan Regular Member

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  14. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    What about having to other things in your sub navigation, other than child links such as banners and ads?