[Showcase] Complete company branding in 2 hours!

TheSoloAct · Apr 20, 2022

Hi, I work as a graphic designer. Here is a latest project. I invented a whole company and imagined how would this company achieve its branding and design language if it wanted to be unconventional? A coffee company usually sticks to brown colors, for example. But what if this company didn't want to? And so on. And here is the end result: https://www.behance.net/gallery/142071865/Coffee-branding-with-unusual-colors-Cevia

Sorry, the previews are too big to add here.

Mastey577 · Apr 20, 2022

Nice, the idea's innovative in a way but if I hadn't read the description saying it's about coffee there's nothing relating to coffee in the images.

I think reinventing the wheel comes at a cost and this could me losing customers, a picture of coffee

normally gets one almost yearning for a cup can't say same with your designs but good job nonetheless.

TheSoloAct · Apr 20, 2022

Mastey577 said:
Nice, the idea's innovative in a way but if I hadn't read the description saying it's about coffee there's nothing relating to coffee in the images.

I think reinventing the wheel comes at a cost and this could me losing customers, a picture of coffee normally gets one almost yearning for a cup can't say same with your designs but good job nonetheless.

Yes, as it turns out, the majority of my client work is the same conventional stuff. Packaging, especially, as it has to compete on the shelves, needs to "connect" asap and that is best done showing what has been working for decades. This is more of a mental exercise as I pointed out (invented and imagined) to give myself a break from the convention! Of course, this kind of stuff is highly likely to fail lol unless you already have a strong customer loyalty or unless a few core changes are made (most importantly colors and imagery).

Mastey577 · Apr 20, 2022

TheSoloAct said:
Yes, as it turns out, the majority of my client work is the same conventional stuff. Packaging, especially, as it has to compete on the shelves, needs to "connect" asap and that is best done showing what has been working for decades. This is more of a mental exercise as I pointed out (invented and imagined) to give myself a break from the convention! Of course, this kind of stuff is highly likely to fail lol unless you already have a strong customer loyalty or unless a few core changes are made (most importantly colors and imagery).

If I were to implement this idea to my brand for example say I have a coffee brand the it'll be just one off design to test the market mixed with loads of the conventional designs

Coke is known to be red as a brand they did a fail test I think something green and it went sideways, had to do a recall costing losses but lesson learned redesign has a cost and sometimes it's at odds with profit, lol.

TheSoloAct · Apr 20, 2022

Agreed. Also, didn't know about that Coke bit, interesting stuff. Yes, typically bigger brands would do split testing now even for very small changes such as a new landing page idea or just a different placement. Whereas others roll out changes completely abruptly which I guess bricks user experience if it was poorly thought out.

MrBCE · Jul 3, 2022

TheSoloAct said:
A coffee company usually sticks to brown colors

I really, really like the idea and execution.

However, I feel it would be better suited for a Body Care brand. Like shampoo, or soap. It's giving me major health vibes.

I wouldn't have known this was for a Coffee brand had I not have been informed prior to looking at the images.

Priince1337 · Jul 3, 2022

I generally like trying to innovate and be bold to stand out. However, as others mentioned, you fail in a way that it's not obvious to the buyer that this is a coffee brand.
What I also noticed is that you placed the coffee can on top of hops, which are not used to make coffee. For me this branding is way too abstract to be considered good branding.

[Showcase] Complete company branding in 2 hours!

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