I've been reading a ton about this and need to get some opinions. Conventional wisdom says you should fire the majority of your incoming links to internal pages rather than your homepage especially when it's a new domain. So based on this I have 2 questions 1.) If I really want my site's homepage to rank for the keyword "red widgets" but I don't want to fire links at it yet. Should I just create an internal page optimized for the keyword "red widgets" and fire most of my "red widget" links at the internal page and less at the homepage? 2.) What if the domain is an older one but never had any real link building done and has a PR4 homepage. Should I just fire the links at the homepage right from the start? Being that the higher PR homepage may have the power to rank faster? Or is it still recommended to fire links internally more so?